Expand your O&O strategy, engage your audience, monetize your content with Zype Streaming Platform.
Zype Streaming Platform is all-in-one CMS and CRM that provides you with the tools you need to store, manage, monetize, and deliver video across owned-and-operated platforms.
It’s designed to be open and connects with your media supply chain and ecosystem of media partners. Zype Streaming Platform combines gracefully with the other Backlight solutions: live clipping, event orchestration, and Playout to enable a unified content strategy.
What can you do with Zype Streaming Platform?
Zype Streaming Platform includes everything you need to distribute video and manage audiences.TOUCH
CMS
Create video libraries
Manage metadata
User-friendly dashboards
Import and export tools
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CRM
Customer data management
Mobile and TV marketplace integrations
Lead capture
Viewer analytics
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Developer-friendly APIs
Multi-rendition, multi-output encoding and packaging
Connect with the most popular web, mobile, CTV and social media platforms
Multi-CDN support
Manage your valuable assets
Organize your asset library. Easily import from MRSS feeds or cloud or on-prem repositories. The integration with Backlight's asset management and collaboration solution, iconik, enables a seamless asset aggregation pipeline with connectors to any source of content.Curate content and fine tune your exposition strategy
Keep your audience engaged with fresh content through dynamically created playlists. Metadata-based playlists allows you to expose your content in the ways that makes most sense to your audience.Live events on your O&O platforms
Combine with our event management and hyper-distribution solution, Live Studio, to produce live streams and distribute them to digital platforms.Monetize video and audience across platforms
Access a powerful CRM for audience and monetization management that supports AVOD, SVOD, TVOD or hybrid monetization models, and third-party payment solutions.Manage your audience
Leverage tools for customer data management, including subscriber authentication, entitlements, paywalls, payment processors and mobile and TV marketplace integrations, lead capture, and per viewer analytics.Analyze content performance
Leverage consumer and device-level analytics to optimize your engagement and monetization strategy.Integrations marketplace
Leverage a comprehensive integration marketplace, enabling frictionless connection with complementary tech partners.Zype Apps Creator
Use the Zype Streaming Platform to power Zype Apps Creator and deliver your video into the hands of consumers through no-code streaming applications for web, mobile, or CTV experiences.Developers
Harness an API-driven infrastructure enabling developers to build custom experiences and integrations with third parties.Video encoding
Multi-rendition, multi-output encoding and packaging for Video On-Demand, Live, and 24/7 Linear content.Explore all features
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VideoMeta CMS
A secure hub to manage all of your video. Includes robust APIs, dashboards, analytics, and import and export tools.
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Video CRM
Customer data management, including authentication, entitlement, paywalls, payment processor and mobile & TV marketplace integrations, lead capture, and per viewer analytics.
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Encoding
Multi-rendition, multi-output encoding and packaging for Video On-Demand, Live, and 24/7 Linear content.
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Connectors
Connect with the most popular web, mobile, connected TV, and social media platforms, as well as the leading marketing, payment processors and ad solutions.
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Content Delivery
Reliable, fast, and performant multi-CDN support for video content delivery.
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Analytics
Filter streaming analytics by a number of supported dimensions, including date range, video, consumer, and device type.
What Our Customers are Saying
Zype Streaming Platform is helping customers to manage, monetize, and distribute video across web-based platforms.
Ben MeadorsManager, Post-production Technology | Spotify
One of the most appealing things about iconik is that it's a one-stop shop for post-production. We've been able to streamline our workflow significantly by combining asset management with the sharing, collaboration, and transcription tools inside iconik.
Ben MeadorsManager, Post-production Technology | Spotify
One of the most appealing things about iconik is that it's a one-stop shop for post-production. We've been able to streamline our workflow significantly by combining asset management with the sharing, collaboration, and transcription tools inside iconik.
Ben MeadorsManager, Post-production Technology | Spotify
One of the most appealing things about iconik is that it's a one-stop shop for post-production. We've been able to streamline our workflow significantly by combining asset management with the sharing, collaboration, and transcription tools inside iconik.