There are several potential consequences of living in a technology-based world. In fact, some would argue that these effects are already appearing. That being said, people often fail to take into consideration how the world got to where it is. You guessed it, we as humans have not only allowed it to happen, but we have driven digitalization to where we see and feel the effects of it today. Sure, there are certain things to be wary of. But, it is also important to acknowledge all that technology can do for us. In terms of workplace efficiency, publicity, and communicative strategy, there is much to be gained from it.
The use of technology has drastically altered how we go about our daily routines: our educations, professions, and even our personal lives now revolve around online networking, social media addictions, Netflix binges, and our heightened reliance on digital connection for human interaction.
There is a way to balance our wariness with technology with its significant benefits, especially for marketers.
Here are some of the top ways to use technology to attract consumers to your business:
Linkedin is one of the best ways for working professionals to connect with friends, coworkers, potential employers, and employees, and share their takes on trending news stories. What is highly undermined is its ability to help businesses gain traction and reach new audiences. You can track business analytics, including page visitors, update highlights, and followership growth. Use Linkedin to more frequently engage your audiences and to reach new potential customers.
Content marketing refers to the creation and distribution of content through online platforms. This may include but is not limited to news, articles, videos, and photos to be shared on social networks including Linkedin, YouTube, Facebook, or Instagram. Developing and maintaining a consistent but updated content marketing strategy is crucial in improving the online presence of your business. It is more necessary than ever to be active on various social media platforms, showing consumers why your product will make their life better. Although it is often time-consuming and difficult to manage frequent posting on various platforms, it increases engagement and expands the potential consumer base drastically.
Sure, people occasionally find ads to be irritating or distracting. But, ads are inevitable and consumers expect to see them online. Plus, in a world where people are now often able to get past a paywall for free by agreeing to see ads, having your product presented to people is a solid way to gain traction and new clicks to your website. Despite the occasional feelings of annoyance amongst people online, the successful results of advertisements for different companies and products are undeniable. After all, 93% of marketers use Facebook advertising regularly, and Instagram is said to be rapidly catching up; so it is safe to say that their ads are producing some sort of success.
It is imperative that you make your website stand out. In this day and age, consumers are visiting countless websites on a daily basis. In order to truly grasp the attention of new viewers and make your site stand out, your web design should be attention-grabbing. Not only should it attract new visitors, but it should also make people want to stay and click around, exploring the intricacies of your product. Its design should be simple and easy to navigate while having enough layers to show potential consumers all that your product can do for them.
Pragmatics are important, don’t get me wrong. But, remember that technology can easily strip a business of its personality and character. The person who is typing a company update to the blog might be full of excitement and joy, but that doesn’t mean that this is relayed into the post without a conscious effort. Authenticity and ethics are becoming very important in consumer choices; for example, if a company has a reputation for using product creation methods that harm animals in the process, many consumers will be turned away prior to even viewing the product. Of course, it is important to be ethical. Currently, however, it is even more important to elaborate on and advertise your ethical practices in order to increase consumer confidence and brand likability. Developing and maintaining a digital personality is extremely important when technology can often feel robotic and cold.
Undoubtedly, there are many benefits to be had from living with and around technology. In many ways, it makes running a business much easier and more efficient. That being said, it is only beneficial if you are able to remain competitive with other companies in your industry. In this day and age, that is done by being technologically sound and innovative. If you use the 5 tips above while running your business, you will be right on your way to rapidly drawing new consumers and clients to your product.