Over the past few weeks, we have been unpacking the VidOps framework tenet by tenet. If you need a refresher, VidOps is a framework that unifies video developers, technical assets, business stakeholders and content operations work into a single workflow.
We introduced VidOps because we saw there was a disconnect between cross-functional teams in video-centric organizations, from business and creative to operations teams. Working with clients large and small, we saw the need for greater collaboration and integration for teams, tools, and processes.
You can learn more about the VidOps framework here.
VidOps is based on nine tenets that help guide organizations toward a more connected video business.
In our previous blog articles, we’ve already covered the first of nine key tenets: 1) Designate a VidOps Manager and 2) Assess current video delivery processes, teams, tools, and infrastructure.
Now, let’s discuss tenet three: Create a unified and measurable matrix of requests, requirements, and goals around video initiatives.
Having a modern video-centric business allows you to deliver awesome content in a variety of ways that suit your audience. This shift toward the direct-to-consumer model is proving extremely valuable as your business has more control over how you monetize and deliver video services.
While most businesses that deliver video directly to audiences know how to make great content, it’s the management and distribution that gets tricky. As you work to distribute across all platforms and devices and respond to continuous requests for new capabilities, you might be overwhelmed by the complex nature of today’s video business.
If your goal is to extract value from your video business, then your processes around requirements and requests play a critical role. By taking a VidOps approach to your video business strategy, you’ll tackle and refine your processes.
Getting Started with your VidOps Matrix
Video content owners and product builders don’t always have a process for handling business requirements and requests, making it difficult for teams outside of video distribution to feel empowered to effectively provide input. Start by bringing together your cross-functional teams with a goal of building a unified matrix of requests and requirements that are clear and well understood. Make sure to provide teams with enough lead time to appropriately respond.
Defining success metrics up front for each request and requirement sets up a workable project structure based on agreed-to goals by the entire VidOps team. Make sure the metrics are clear and measurable from the onset and include an outline for measuring success or failure by focusing on data-driven activities, like engagement and ROI. This approach will empower revenue operations stakeholders to have more involvement from the onset, as they will see a clear line of spend vs return.
Here’s a tool that can help guide you through the process of facilitating collaboration and capturing the appropriate requirements and feedback.
Cross-functional business alignment is the core of VidOps. While requirements and requests are just one piece of the VidOps pie, they can make a world of difference in your approach to content management and distribution. Get all of your teams along the video lifecycle aligned and keep visibility high. Your VidOps matrix will reduce confusion and empower teams to provide relevant input, and you’ll be one step closer to better engagement and ROI.