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Apple’s new App Privacy Policies, and What it Means For You.

By The Zype Team on November 20, 2020

Here at MAZ, we take privacy seriously. In this day and age, we understand the importance of staying up to date with app privacy concerns across all app stores and local laws. With Apple’s latest privacy regulations going live December 8th, MAZ jumped fully onboard. 

But what are these guidelines? And how do they affect app publishers and users? If you’re looking to build a compliant mobile or TV app, get in touch with us here. And if you haven’t been following the news, read on for our simple breakdown below:

Apple’s new privacy guidelines.

Transparency is key for Apple’s new protocols. Any app that collects your data will need to say so, allowing you to be fully aware of such events. 

“Data Tracking” can be defined as linking any data collected through the app to any one particular user. The types of data can include anything similar to names, email addresses, financial info, location, browsing history, usage data, diagnostics, purchase history, and the list goes on and on. It’s soon to be a requirement to give end users the opportunity of opting out of such practices.

Customers really value privacy.

If you’re an app publisher, privacy is important.

Giving your customer peace of mind can be a huge benefit. Sure, you may feel at a disadvantage by not utilizing customer data. Maybe you might think that consumers do not really even care if their data is being tracked. But a survey conducted by Cisco showed that a distinct group of people actually expressed concern when it came to data privacy. The study consisted of 2,601 adults and 32% of them willingly took action to ensure that their privacy standards were met and even went to lengths to switch companies over bad data sharing policies. Can you imagine losing about a third of your audience due to lack of privacy measures?

Understanding the needs of this cohort is important, but can also be very complex. According to the study, 84% of adults expressed that they cared about their data privacy and wanted more control. Of the 32% who opted out due to privacy concerns, 91% mentioned that they “won’t buy if they don’t trust how data is used”. 61% of the remainder of the study felt the same way. It’s clear that data privacy is a growing concern.

If a company is lacking any data privacy measures, it can easily be conveyed as a lack of respect for their consumers and a representation of how a business would treat their customers. Of course, we want your audience to stick around. That’s why MAZ ensures we empower our customers with all the necessary tools to keep their end users feeling safe with transparency of any data collected from them.

What we’re doing at MAZ.

At MAZ, we work with hundreds of app publishers around the world. As an app development platform, we take these regulations seriously. (If you’re looking to build your own mobile or TV apps, be sure to contact us here).

MAZ has already set in place tools to ensure GDPR and CCPA compliance well before those laws were in place. And now with Apple’s new app privacy guidelines going into effect December 8th, we plan on staying ahead of the curve as we always tend to do. 

We make it very simple for you. If you integrate with any ad server on our platform, we’ll be certain to prompt your audience to deny or allow ad tracking to be completely transparent. Privacy issues are always a priority on our roadmaps, and you can be rest assured we’ll provide you with the right tools to leverage. Every bit of retention helps and we know our diligence on data privacy can help reduce churn for your business.

Written by Vincent Hoang

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