According to the research firm eMarkerter, in 2017, a total of 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service. That’s a 33% increase from 16.7 million in 2016.
As traditional broadcasters continue to offset customer loss with expanded digital offerings, it’s independent influencers and social media stars that have the greatest opportunity to flourish in this new landscape.
With niche content and digital programming on the rise, now’s the time to launch a video subscription business. If you’re already producing daily or weekly content for your website or social media channels…what are you waiting for?