This week, Zype participated in Digital Storytelling, a sanctioned event of the 2016 Sundance Film Festival.
Digital Storytelling connects brand marketers and platform executives with digital content creators to discuss digital media, storytelling, and how they have used new media platforms to create stories that captivate and inspire audiences.
2016 Digital Storytelling @ Sundance Program
AJ Vernet from Zype and friends at ZEFR and Maker Studios conceived of the event in 2015. Driven by their experience working with agencies and brands, they wanted to create a focused community that united brands and platform execs with creators and influencers. This community would share its collective expertise, dig into the deeper opportunities within content creation, and learn how to create audiences that last.
Zype CRO AJ Vernet kicks off Digital Storytelling
AdWeek has a great write-up: How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising