DIY solutions seem like a great way to grow your video business. You can be fully independent and own your content at the same time, what's not to love? Well, it’s an idea that seems a lot better than it actually is.
A do-it-yourself OTT solution is a complicated process of creation, development, and business strategy that can quickly become very expensive and time consuming — especially for those who are new to video businesses and video platforms. Let’s take a look at what goes into a DIY OTT solution.
Content Organization and Management
Smaller libraries are easier to manage and organize, but as your content grows, your system needs to keep up. Keeping track of different file versions for different platforms, like mobile, web, or set-top devices becomes more and more difficult as you continue to add to your library. Also, if your platform restricts certain monetization policies, you are now looking at separate systems to manage your AVOD vs. SVOD vs. TVOD content (at Zype, we handle all three, including hybrid models. Click here to learn more).
Application Development, Administration and Maintenance
There’s a lot that goes into developing and maintaining your video business. Maintenance becomes your responsibility. Every time your hosting platform or streaming destination endpoint updates their platform and software, you will need to make sure your apps are still compatible. Eventually, custom systems become too complicated for everyone to understand, and only the system administrator can do this.
Compatibility and Quality
With a DIY solution, it is your responsibility to make sure your videos are viewable on all of your endpoints. Streaming quality, internet connection, and bandwidth are all important factors to consider when evaluating a streaming service. Also, delivering to multiple platforms only makes it more complex when accounting for the viewer’s internet connection, device of choice, mobility and localized infrastructure in other regions. Also, you must make sure that your content is encodable so everything is up to the viewer’s internet speed.
Discoverability is also another area where a DIY solution adds an extra layer of stress. You need to create, manage and present your metadata in a way where you can reach your desired amount of viewers. Metadata, information that describes the key characteristics of the video, like the title, author, actors, description, etc, is so important because it allows for your content to show up in search engines and app stores. You also need to consider indexing, so that someone visiting your website can find your videos.
Digital Rights Management is a crucial aspect of content licensing that designates legal regulations around geographic availability, but it can also get extremely complicated. There are a bunch of third-party vendors who do this for you, but you need to make sure that their solutions are compatible with yours. If DRM is not properly implemented, there are very serious potential legal consequences.
A DIY OTT solution seriously distracts you and your team from the main reason why your customers flock to your OTT service — your content. It’s challenging and extremely difficult for one person, or a small team to accomplish; it involves third parties, coordination and discipline. Keeping track of all the moving parts while managing multiple vendor bills and paying higher rates for each usage component means the cost of doing business can get extremely high.
There are better solutions. Request a demo from Zype right here.