OTT streaming platforms and applications have transformed the way content is presented and viewed by people all around the world. Along with increasing availability of diversified content, it has also made content easily accessible to audiences. With a substantial increase in their demand, there has been a significant increase in OTT app development.
In fact, according to a study by Statista, the OTT media revenue is expected to reach over USD 210 Billion by 2026. Such high numbers of demand and revenue are attracting more and more businesses towards the idea of launching an OTT mobile app or streaming platform for their own content.
Developing OTT mobile apps demands a lot of work before beginning the actual development process. In this article, we are providing you with an essential checklist for your OTT app development which can help you to develop apt OTT apps for your content.
- Identify your target audience
Identifying your target audience is the first and foremost step towards developing an efficient OTT mobile app. Try asking yourself the following questions:
- Who am I making this app for?
- What kind of content do I want to present?
By answering these questions for yourself, you’ll be able to identify your target audience appropriately. It is an essential step because it will help you to define other important aspects of your app competently, such as features, technology stack, UX sitemap, etc.
- Set up a budget
Setting up a budget is an important step to take before beginning the OTT app development procedure. Pre-planned budgets allow you to take all decisions thoughtfully while avoiding any exorbitant expenses.
You should set up a reasonable budget with some room for extension so that you invest thoughtfully and make the best out of these investments.
- Plan your features
Planning the features of your OTT mobile app becomes much easier once you identify your target audience and set up a budget. Answer the following questions for yourself:
- What kind of features are indispensable for my target audience?
- Which features can make my application stand out?
One of the primary benefits of developing your own OTT streaming platform or OTT mobile app is that you can choose to invest in the features you really need and scrap the ones you don’t. It will make your application more concise, easy to use and efficient.
Some examples of unique features are:
- Multilingual content
- Screen casting
- Flexible subscription packages
- Multiple payment options
- Decide the nature of your development team: In-house or Outsourced?
While in-house teams offer the benefit of keeping your project within your organization, outsourcing it will provide you with the options of reasonable investments, access to high expertise and regular maintenance by experienced teams. However, there are numerous pros and cons of both in-house and outsourced development teams. To decide which one you want, you should evaluate your requirements. As you have already defined your target audience, budget and required features till now, it will be an easier task for you to decide the nature of your development team.
- Define your technology stack, design and development strategies
Defining your business objectives, development strategies, design preferences and technology stack will enable you to avoid confusions in the later stages of your OTT app development cycle. When all requirements and objectives are clear from the beginning, the chances of fulfilled expectations from the final product are more.
Investing in OTT app development is worthwhile and rewarding. However, it can easily become a massive money pit for you if not done correctly from the scratch. To ensure that the final product is highly efficient and meets all of your expectations, it is important to figure out and document a few things beforehand. You can ensure effective OTT app development by following the checklist rightly.
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