How Zype Customers Are Adapting to Covid-19

By Rachel DeSimone on April 10, 2020

Zype Customers Are Adapting to Covid-19

Over the past couple of months millions of companies have had to change the way they operate and make major adjustments to continue to serve their customers. The world has seen a massive shift to virtual operations in all industries, and here at Zype, we recognize that we are in a unique position to be able to help fulfill  this unprecedented business and human need for streaming video.

Now, more than ever, we are proud to power the video services of our customers, who are doing incredible things to support their industries in these challenging times. Read on to learn how several of our customers are adapting their products and services in the midst of COVID-19.



Kino Lorber is one of the leading theatrical distributors of art-house films and documentaries in the country. They utilize Zype’s video infrastructure to distribute content through their website, as well as on Roku and Apple TV applications. 

How have you adapted your product offerings in the last couple months since the start of Covid-19?

“With the onset of Covid-19 movie theaters were facing a crisis and our films would not be seen . In partnership with local movie houses, we created a service called Kino Marquee to provide “virtual cinemas” for temporarily closed art house and independent theaters. In a matter of a few days, we were able to adapt our platform to offer theaters exclusive showings of the films that would have been presented on the big screen. As I write this we have had more than 200 theaters participate from the USA and Canada with more exhibitors expected to come on board.”
-Reid Rossman, SVP Digital & Direct Distribution

What types of changes have you seen in terms of audience viewership and engagement?

“The response has been incredible. Part of the Kino Marquee program is a revenue share with the local movie houses. Theater owners have been enthusiastically sharing our films with their patrons, moviegoers have been thanking us for making our films available to watch at home and offering a way to support their favorite theater.”
-Reid Rossman, SVP Digital & Direct Distribution

Discover hundreds of classic and contemporary films at



Music Box Films is one of the country’s leading distributors of foreign language, arthouse, and documentary films and television series. They partner with Zype to distribute video on their websiteRoku, Apple TV, and Amazon Fire TV.

How have you adapted your product offerings in the last couple months since the start of Covid-19? 

“On the Music Box Films side, we had a film in the middle of its theatrical release when the shut-downs happened. Within days we were able to leverage the Zype platform via Music Box Direct to launch a new initiative, StreamLocal, to offer our theatrical exhibitors a way to offer the film to their patrons and generate revenue while they are closed. For Music Box Direct’s SVOD service, we offered some of our content free for the month of March, and have offered extended trial periods for people to have another option while sheltering in place.”
-Lisa Holmes, Director of Sales

What types of changes have you seen in terms of audience viewership and engagement?

“We’ve seen an uptick in engagement on all fronts, and we’re delighted that people are exploring and engaging with our deep catalog.”
-Lisa Holmes, Director of Sales

Check out all that Music Box Films has to offer and use the code MBD2020 to get an additional 30 days free on top of the 7-day trial.





Zype Customers Are Adapting to Covid-19 body 2

Laugh Lounge helped support the production of  Laugh Aid: Comedy Gives Back, a live stream featuring celebrity comedians, which raised over $350,000 for the Comedy Gives Back COVID-19 Emergency Relief Fund.

Available on Laugh Lounge iOS and Android apps.



Crunch Fitness has extended their on-demand service to all membership levels, as well as the public, with no subscription commitment required. 

Available on WebRokuAmazon FireTV, Apple TV and Samsung TV

Want to learn more about how Zype can help you connect your video? Request a demo today!

Harness the power of Zype's video infrastructure