Did you know that nearly 60% of Netflix users globally choose to regularly watch kids and family content every month? It’s one of the reasons why this popular OTT platform started investing heavily in creating original feature films and series, especially for kids. These include numerous animated titles, as well.
Netflix isn’t alone in this push towards kids’ OTT platforms. Several other platforms are pushing to reach out to this massive audience. In fact, major OTT platforms are spending nearly $2-3 billion on creating content for kids. One of the major reasons for this is that kids are increasingly turning to digital alternatives for entertainment over traditional TVs.
In fact, only 14-16% of kids prefer to watch TV, compared to nearly 50% of them who prefer YouTube and other online channels.
Image via PwC
But these aren’t the only reasons why you should invest in kids’ OTT platforms. So, let’s take a look at a few more.
Reasons to Create Kids OTT Platforms
Creating OTT content for kids can come with many advantages. Let’s find out why.
1. Kids are the Fastest Growing Online Audiences
Nearly 62 million kids have gone online for the first time in 2018. They comprised over 40% of the overall new internet users during that time. This points to the fact that kids are becoming increasingly active on the internet.
The number of kids using the internet has grown so much that almost 1 in every 3 internet users is a kid. To tap into this audience, you should consider launching a kids’ OTT platform.
2. Digital Ad Spend on Kids is Growing
The total digital ad spend on kids has grown from $600 million in 2016 to over $1,685 million in 2021. This translates to a CAGR of 22% in just the past three years.
But how does this help OTT platforms, you ask?
The main beneficiaries of this growth in ad spend are OTT platforms, YouTube, and compliant content. These account for nearly 68% of all the digital ad spend on kids. So, creating an OTT platform for kids is a great way to tap into this trend too.
Image via PwC
3. Kids’ OTT Viewership Has Shot Up
COVID-19 induced restrictions meant that kids had to turn to either TVs or OTT platforms for entertainment. They chose the latter. In fact, the animation segment in India alone grew by 10% in 2020.
Netflix, in particular, experienced a massive jump. The viewing of kids’ titles grew by over 100% in 2020 in India YoY. Like ZEE5 Kids and Voot Kids, other platforms saw a growth of 2x and 7x in the first month of the lockdown.
How to Create a Kids OTT Platform
Now that you know why you should create a kids’ OTT platform, let’s look at how to create it.
1. Leverage an OTT Builder
Once you’ve decided to create an OTT platform for kids, you need to find developers or agencies who can help you build it. However, this is easier said than done as you’d have to find the right people and agencies.
Additionally, the costs for developing such a platform can be quite high. An easier and more affordable alternative is an OTT builder like MAZ Systems. Using it, you can seamlessly design and deploy your OTT website with ease. Also, it costs 50% less than what you’d typically have to pay developers or agencies.
2. Develop Content
Once your kids’ OTT platform is up and online, you need to start developing or acquiring content for it. You can choose to create original content for them or find feature films and series that they might like and add those to your collection.
You’ll also need to promote your platform along with this to get new users. For this, you can leverage various marketing channels like social media, SEO, PPC ads, and more.
3. Choose a Monetization Method
Finally, it would be best if you determined how to monetize your OTT platform. There are primarily three ways you can monetize it: SVOD, TVOD, and AVOD.
MAZ Systems makes it easy for you to monetize your platform with its built-in tools and integrations.
However, most kids’ content investment is being channeled into SVOD platforms rather than AVOD. So, it’s recommended to go for SVOD too.
Kids’ OTT platforms can be a great way to tap into this massive online audience and grow your business.
With more kids starting to use the internet, it’s the right time to get started. So, get in touch with us for a demo today to begin your OTT journey.