Online fitness is booming!
With “exercise-on-demand,” and programs like Crunch Fitness or Obé, that allow you to break a sweat in your living room, more and more gyms and fitness companies are looking for ways to reach a larger audience through streaming video workouts and classes.
Take your average gym network. We are starting to see streaming services incorporated into membership packages. Perhaps there are folks who can only make it in to workout once a week, but they could easily catch an early morning yoga class at home before heading to work, or join an evening Zumba group at night from their living room.
A great example of a Zype customer, doing just that is Crunch Fitness. Taking a proactive approach to the sea of change in both the fitness world and video industry, Crunch Fitness established a new way for members to get involved and plug in to a local gym — from home. With Crunch Live, members are offered more options than a traditional gym visit. The online streaming platform allows this fitness giant to access an entirely new audience and creates new opportunities for members.
Or think about the neighborhood Pilates studio, it can only reach so many men and women — those who are local. But when a network of studios around the country streams classes online, the potential audience grows exponentially. The possibilities for fitness businesses are endless with video in the equation. Your classes will go beyond the borders of your town.
Does your health or fitness program have video content you’re ready to share with the masses? Do you consider a sophisticated streaming infrastructure too complex or out of reach? The good news is, it’s simpler than you think to start sharing, monetizing and tracking your video.
At Zype, we offer a flexible and scalable platform to help you build and launch an online fitness channel, with support for live streaming and multi-device broadcasting with a wide range of monetization models.
Learn more today about Zype’s content delivery network and how you can harness the power of video to grow an online audience, increase revenues and reach more customers than ever before.
