The way people consume media has completely shifted. This year alone, 168.1 million viewers in the U.S. switched from TV to Connected TV. It’s more important than ever for content owners to understand the ever-evolving viewing habits of consumers in order to successfully deliver and monetize video.
Viewership across Connected TV devices will only continue to grow in 2018. The question is, do you have to ability to reach the right consumers, on the right device, with the right content? That’s why we’re teaming up with our friends at Tapad to share our expertise on engaging specific audiences in order to drive more revenue by leveraging the power of ad demand, targeting solutions, and analytics.
Interested? Register here to join us for a special webinar on Tuesday December 12th at 11 AM EST on the importance of Connected TV in the digital advertising space. You’ll walk away with an understanding of how to curate, monetize, and deliver premium content to drive powerful cross-device insights from your audiences. You won’t want to miss this. Register today!