Are you a broadcaster who is looking for ways to reach the new generation of cord-cutters? Or are you a pay-TV operator who wants to gain a competitive advantage and maximize revenue? Perhaps, you’re a content creator who wants to take their video streaming skills to the next level by monetizing their content?
Have you answered “yes” to any of the above questions? Then chances are you’ve already contemplated launching your OTT digital channel. It isn’t surprising considering that worldwide revenue from OTT videos is projected to increase by $71 billion between 2019 and 2023. With the ever-growing number of OTT video subscribers, there hasn’t been a better time to launch an OTT channel.
What is an OTT Channel?
Unlike traditional TV channels, an OTT or over-the-top channel uses the internet for directly streaming video content to various devices. You can access OTT video content using connected devices, such as:
- Smart TVs
- Gaming consoles
The most popular OTT services, such as Netflix, Amazon Prime Video, and HBO Max, offer a wide array of readymade TV shows, movies, and documentaries. These platforms use the SVOD (subscription video on demand) model to earn revenue from monthly or annual subscription fees.
Additionally, you’ll also find other types of OTT channels, such as skinny bundles and pop-up channels. Simply put, a skinny bundle is a group of traditional pay-TV channels that’s accessible via the internet. Sling TV is a popular example of this type of OTT channel.
On the other hand, pop-up OTT channels are used for streaming time-sensitive content, such as live sports. The channel is only available to users for a limited period. You can also use a pop-up channel to stream holiday-themed content.
How to Create an OTT Channel?
Creating an OTT channel involves a series of steps, such as:
- Developing multiple versions of your OTT app for different devices
- Designing a website for your OTT platform
- Finding the right video hosting service for your OTT platform
- Identifying and implementing suitable monetization strategies
- Creating and removing pop-up channels for time-sensitive content
- Identifying and fixing usability issues
Building an OTT Channel
You can, of course, hire an in-house software development team to build and launch your OTT channel. However, this will be expensive and time-consuming. Also, you’ll need to retain a few developers to weed out usability and security issues from your OTT platform regularly.
A simpler and more affordable alternative is to use an OTT SaaS solution, such as MAZ. It’s an easy-to-use cloud-based application that lets you build and deploy your OTT app in a few clicks. You can design an awesome-looking user interface using a simple drag-and-drop app builder. This eliminates the need to hire a developer to write lengthy and complex code.
Image via MAZ Systems
Likewise, you can design a website for your OTT channel and host your media files using MAZ. We also support a wide range of monetization techniques, including paywalls, sponsorships, ad integrations, and subscriptions. The best part is that you can launch and delete new OTT channels based on your needs and audience reaction.
Monetizing an OTT Channel
Before you start developing your OTT app, make sure you have a clear idea of how you’re going to make money with it. Apart from subscription fees, you can also grow your revenue by selling ad space on your channel. Make sure you collect adequate data on your users to deliver relevant and targeted ads.
Whether you’re a content publisher or pay-TV operator, developing an OTT channel could be the next big move for your business. Make sure you use a cloud-based SaaS solution like MAZ to easily build and launch an OTT platform. Also, you should outline a strategy to promote and monetize your OTT channel.
All set to take your content to cord-cutters? Contact us today to start creating your OTT channel and app.