Perhaps nothing has further pushed the internet's popularity than over-the-top (OTT) media services. These video providers allow consumers to bypass cable and satellite and get their entertainment online, 24/7. These platforms aren’t limited to computer screens or smart TVs. They also include mobile devices, digital media players, and video game consoles. All told, OTT provides any media enterprise, large and small, a huge market with big potential.
Of course, to find success, you need to partner with a winner with the skills and experience to push your company to reach new heights.
Each of the best OTT service providers of 2021 makes it possible for creators to publish various types of content around the world. This content primarily breaks down into two categories: subscription-based video-on-demand (VOD) and live streaming.
With VOD, end-users can access previously released video outside the confines of a traditional broadcasting schedule. Think Netflix, Amazon Prime, and Apple TV+.
Live streaming, by contrast, includes sports, concerts, and other real-time events looking to score a huge audience. Successful services go beyond live streaming and offer tools for creating simulated live streams to fill in any unexpected holes. Pre-recorded content is also helpful for creators to play automatically before and after a live event. End-users are more likely to stick around to see what other entertainment you provide.
The Top 3 OTT Service Providers
To select an OTT service provider, one should focus on four factors: reliability, customization, privacy, and price.
Any solution should be fast and reliable, making it easy to bring new content to the many platforms. Without a dependable product, getting VOD and live video content online would be impossible. A successful product should make it pain-free to customize the experience to match your brand's look and fonts. The best platforms also should offer necessary safeguards for provider teams and end-users alike. Finally, there's the price. The most successful solutions are ones that offer different subscription levels that scale according to user counts.
Among the top platforms is MAZ, which lets your organization create OTT apps across multiple avenues, including Chromecast, Roku, Apple TV, Android TV, Amazon Fire TV, etc.
MAZ offers a growing library of layouts and templates to customize the user experience and match your brand's colors and fonts. Additionally, adjustments or changes go live immediately.
Partners of MAZ include Fast Company, WIRED, Salon, TMZ, and nearly 1,000 additional companies. Today, millions of consumers get video content from a MAZ-created solution.
With thousands of creators and millions of end-users across 195 countries, Uscreen offers one of the best VOD platforms in the United States. With this service, you can create mobile apps, websites, and TV apps, with no coding or design skills necessary. It also offers a video CMS, live streaming, and video monetization.
Uscreen lacks many of the features offered by MAZ. It’s ideal for organizations committed to growing their web-based video presence.
Vimeo is one of the biggest names in OTT. It supports many platforms, including iOS, Android, Roku, Apple TV, and Amazon Fire TV. Vimeo is an ideal solution for any organization looking to reach small audiences and is less inclined to get involved in monetization. Larger businesses will find their pricing structure less appealing.
Vimeo is best for those expecting a smaller audience. Otherwise, it gets costly very quickly.
Get the Best OTT Service
Not all OTT solutions are created alike, although they start with the same foundation and feature. To find the right one for your organization, remember the four factors before making an informed decision: reliability, customization, privacy, and price. Once you do, you'll make the correct decision for your organization!