Thinking About the Content Management Lifecycle

By Chris Smith on November 27, 2019

Video-centric publishers, broadcasters, and enterprises typically have an outsized focus on content programming and distribution decisions: “ What content am I publishing, where am I publishing it, and how many viewers can I reach? ”

While these decisions are incredibly important to focus on, a challenge that may not always be top of mind is thinking about the Content Management Lifecycle, with a specific eye towards digital asset preservation.

How do you make sure the video content you own and manage digitally is secure, highly available, and will be formatted and distributed in the right protocols as new distribution opportunities emerge?

A snapshot of the contemporary Content Management Lifecycle:

Content Management Lifecycle

In this diagram you can see what a sample content import, storage, transcoding, delivery, and publishing/distribution lifecycle might look like for video enterprises.

Increasingly important is ensuring your video content storage and management solution ensures support for both the present and the future.

Evaluating digital asset preservation needs:

Content Management Lifecycle 2

Video enterprises should evaluate format portability, security, availability, and redundancy as important factors in their content management lifecycle. This way you can ensure your evergreen content will not only be distributed efficiently today, but available for future distribution opportunities as well!

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