After decades of reliably scheduling when audiences are to be entertained, the linear broadcast model is hitting obsolescence, thanks to technology.
"These are uncomfortable days for network television executives" starts this fantastic article by Ernesto Schmitt of TNW.
He couldn’t be more right, as audiences of even the most popular series on the planet (Game of Thrones, Mad Men, etc) demand more flexibility in their ability to watch programming when they want, where they want it, and on what device.
No longer are consumers willing to pay superfluous “usage taxes,” sign lengthy contracts, or let cable companies dictate what content they get to enjoy.
Long live Netflix, Hulu, and the like. Long live owned and operated video platforms. To learn more about how Zype is leading this charge, go here.