Meet Zype and the Backlight team at NAB, Booth W3157
Meet Zype and the Backlight team
at NAB, Booth W3157

Happy November! Zype is excited to announce a few amazing new product launches to help customers understand their audiences better via new and improved Video Analytics APIs and generate more revenue through native in-app purchasing unlocked by our Marketplace Connect service.

Video Analytics APIs to Understand Your Audience Engagement

Our Video Analytics APIs help you understand how your viewers are engaging with your video products. You can use the Video Analytics APIs to create custom views around video stream hours, impressions, devices, and more.

With this latest release we've made all of Zype's core video analytics metrics available via the Video Analytics API, so you can slice and dice data however you'd like. We also understand the power of integrating video analytics from Zype along with your other data sources, so it's now easier than ever to export data from Zype and consolidate in your own data warehouse using tools like Tableau, Google Data Studio, Looker, and more.

Use Marketplace Connect to Convert More Sales and Grow Your Revenue

Zype’s Marketplace Connect service takes away the complexity of managing and selling subscription and transaction video products across different set top and mobile marketplaces such as iTunes, Google Play Store, Roku, and Amazon Fire TV. With Marketplace Connect, Zype provides a turnkey authentication and entitlements management service, which means you can sell the same paywall video products across all these different marketplaces.

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Harness the power of Zype's video infrastructure