Traditional television content continues to get made and aired on cable and satellite. And yet, all of the excitement in recent years has been with Over The Top content or OTT. With OTT TV, viewers can enjoy their favorite videos on smartphones and tablets and OTT boxes like Roku, Apple TV, and Amazon Fire TV. The best part: Unlike traditional TV, OTT content is available to consumers 24/7 as long as they have an internet connection.
What is OTT TV?
It wasn't long ago when OTT primarily meant TV subscription services such as Netflix and Amazon Prime. Today, however, it seems everyone has embraced the OTT concept, from Hollywood heavyweights to Instagrammers to the local yoga instructor.
There are various reasons for OTT's success, from ever-faster internet speeds across much of the U.S. to more platform accessibility. It's not just your iPhone anymore, for example, that offers OTT app content. Today's smart TVs now include OTT TV apps built-in, making it possible to attract more viewers than ever before.
Today, 54% of all Wi-Fi-connected homes stream video content over-the-top to a television, according to a 2017 Comscore survey. By 2026, North American revenue should reach $94 billion, according to MediaPlayNews. And hose producing OTT content have seen profits increase up to the 30% — so there's that critical point as well!
How To Get Started With OTT TV
We assume you're not the next Netflix and don't expect to be. And yet, one of the beauties of OTT TV app development is that it's ideal for creators of all sizes and backgrounds. Today, OTT TV creators include choreographers, independent movie directors, YouTubers, lawyers, fitness instructors, and more.
The increased pace of the video industry's transition to OTT wouldn't be possible if it weren't for software providers. Companies like MAZ, Vimeo, and Uscreen make it possible to create beautiful TV streaming experiences for every popular app platform.
With an easy-to-use interface that requires no coding or design experience, MAZ's OTT TV app option lets you create content for Apple TV, Android TV, Roku, Amazon Fire TV, mobile app stores, and more. Best of all, it promises a quicker turnaround than anyone else in the field. And when changes are needed, you won't have to wait. You can make adjustments and see changes in real-time before making them go live.
On the backend, MAZ provides powerful tools for running ads, freemium, SVOD, AVOD, paywall subscriptions, analytics, and everything in-between. Additionally, you can integrate directly with Google Ad Manager, SpotX, native ad sponsorships, and others.
In summary, MAZ offers a high-quality and quick turn-key OTT platform at an unbeatable price point.
A big name in internet video, Vimeo offers solutions for enterprises, small businesses, and creative professionals alike. A full-service solution, Vimeo helps you connect to your audience wherever they're watching. Embedded videos and live streams are possible, as are adding GIFs of your videos for email campaigns to increase your engagement.
Like MAZ, Uscreen provides streaming solutions that can get your content up and running in just a few steps. It supports the biggest OTT TV platforms with no coding required, including iOS and iPad, Android, Apple TV, Roku, Amazon Fire TV, and Android TV. It also offers various monetization tools to help you grow your business.
Climb Onboard With OTT TV