VideoFuel: Can Peloton Become Netflix?, Virtual Cinema Is Here to Stay, And More

This Week in the Digital Video Industry

1 Amazon's AVOD Audience Reach Tops 55M Users

Amazon said its new audience reach figure includes IMDb TV, its ad-supported streaming service. It also covers network and broadcaster apps like Discovery, CW, CNNGo, and CBS, which are powered by Amazon Publisher Services, as well as its own curated News app.

2 Can Peloton Become Netflix?

Peloton seems to be taking an approach where its hardware gets folks hooked on its content, with CEO John Foley calling its equipment “a Trojan horse” that leads consumers to subscribe to its classes.

3 For Distributors, Exhibitors, and Festivals, Virtual Cinema Is Here to Stay

Virtual cinema platforms that sprung up in response to the challenges posed by the COVID-19 lockdowns are set to remain a part of the landscape after theaters and film festivals reopen.

4 Univision Acquires Spanish-Language Streaming Service VIX To Fuel Prende TV

The VIX streaming platform, which targets Latin American and U.S. Hispanic audiences, comes with a VOD content library of 20,000 hours of free Spanish-language film and TV programming that will be integrated into PrendeTV, which already has 10,000 hours of content in its arsenal.

5 NBCUniversal Launches Ad-Focused Developer Conference

The conference is designed to attract creative professionals, marketers, developers, technologists, entrepreneurs and businesses. NBCU plans to share its development roadmap and highlight its investments in technology, data and commerce for local, national and international partners on its One Platform.

6 RTL Group Sells Video Ad-Tech Unit SpotX to Magnite for $1.2 Billion

Magnite said that with the acquisition of SpotX, the combined entity will “create the largest independent [connected TV] and video advertising platform in the programmatic marketplace.”

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