This Week in the Digital Video Industry: 1/2-1/8
Former Disney and Discovery execs are teaming up to launch a new streaming service called Struum, arriving in the spring, that aims to take the ClassPass model and apply it to the streaming landscape. That is, Struum’s plan is to aggregate content from smaller video-on-demand services, then provide that under its own subscription.
2 Audiences and Advertisers Embrace the Early Cable Aesthetic of PlutoTV, Other Free Streaming Platforms
For older television audiences raised on cable, ViacomCBS’ free ad-supported Pluto TV service might be a flashback to their youth. But Pluto TV execs chuckle as they share a very different reaction from the under-25 Netflix generation.
This represents a 65% increase from the end of 2020 and will primarily be driven by traditional broadcasters as they continue to pivot to streaming services to extend their reach and compete in global markets.
In its biggest major original programming foray, Roku has bought exclusive global distribution rights to the portfolio of Quibi, the recently shuttered mobile-only streaming venture fronted by Jeffrey Katzenberg.
Best known for the music video channels it operates on YouTube, Vevo has been among the digital video publishers pushing to secure its place on people’s TV screens.