VideoFuel: Disney Unveils International Streaming Service, ViacomCBS Migrates to AWS, And More

By Rachel DeSimone on December 11, 2020

This Week in the Digital Video Industry: 12/5-12/11

1 Disney Unveils Star, Its New International Streaming Service

Star, Disney's international answer to Hulu, will roll out in certain European countries, Canada, and New Zealand beginning on February 23rd, the company announced.

2 ViacomCBS Migrating Entire Broadcast Footprint to Amazon's AWS Cloud

The companies touted the partnership as among biggest cloud-based initiatives in the media and entertainment industry to date.

3 Digital Video and CTV Will Be The Top Format Priorities for Ad Industry in 2021

That's a big shift from last year's findings, when mobile took the top spot. Mobile didn't even break the top three this year—social media was third, with 47% of respondents naming it a top priority.

4 Redbox Launches Free On Demand Streaming Service

Redbox has launched Free On Demand, an ad-supported streaming destination promising hundreds of titles arriving weekly that are “curated to the tastes of Redbox audiences.”

5 Nielsen Plans to Combine Traditional and Digital TV Ratings

Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices.

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