This Week in the Digital Video Industry: 12/5-12/11
Star, Disney's international answer to Hulu, will roll out in certain European countries, Canada, and New Zealand beginning on February 23rd, the company announced.
The companies touted the partnership as among biggest cloud-based initiatives in the media and entertainment industry to date.
That's a big shift from last year's findings, when mobile took the top spot. Mobile didn't even break the top three this year—social media was third, with 47% of respondents naming it a top priority.
Redbox has launched Free On Demand, an ad-supported streaming destination promising hundreds of titles arriving weekly that are “curated to the tastes of Redbox audiences.”
Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices.