This Week in the Digital Video Industry: 10/23-10/30
With the end of the year in sight and the entertainment industry crowded with streaming options, legacy companies are making big bets on their new services, using public executive shake-ups and declarations of digital-first importance to make their point heard.
In a market snapshot highlighting the importance of mobile video among an increasingly important demographic, Parks Associates has found that viewing on a smartphone or tablet now accounts for over 40% of all video hours for Gen Z.
After years of anticipation, T-Mobile is finally getting into the live TV business with the launch of a new internet-based streaming service called TVision, launching on November 1st.
NBCUniversal’s newly launched streamer Peacock has reached 22 million sign-ups in a better-than-expected quarter for parent company Comcast.
The dollars have already started following audiences who are increasing tuning out of linear TV and into streaming. But this year that flow of money picked up pace.