This Week in the Digital Video Industry: 12/11-12/18
There will surely be more big streaming platforms launched down the line, but 2020 will be remembered as the year the battleground was set.
TikTok, the video sharing social network, is partnering with Samsung to launch a smart TV streaming app in Europe.
The new app will first appear on Google's latest Chromecast with Google TV streaming stick "early next year" before heading to other Android TV devices "in the future."
Beeswax offers programmatic advertising capabilities through its Bidder-as-a-Service customizable bidding stack, which will fit alongside FreeWheel’s existing technologies for supply-side and demand-side clients.
Twitter said in a statement that it's sunsetting Periscope because the app has seen user declines for a while and the cost to maintain it is no longer justifiable. Most of the core capabilities of Periscope have been built into Twitter at this point, anyway.
Until early 2020, it looked like the SVOD growth curve was heading toward a plateau, but the annual growth rate has actually been accelerating during the past 12 months. Netflix remains the clear leader, but its share of subscriptions has been falling steadily as new entrants arrive.