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The set top box is eating the cable box: Quickly building branded OTT channels

Almost every new TV minted has built in set top box capabilities, from Roku to SmartTV, and every new digital consumer born is growing up in a world where access to content is unlimited and not determined by aggregators or device. The convenience, choice, and ease of use of the set top box poses a unique challenge for content owners and creators of all stripes. How do they quickly deliver branded channels to stake their claim in this new ecosystem?

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