The app includes playlists and compilations of popular videos that TikTok selects, in addition to exclusive interviews with creators and influencers.
The number of SVOD subscriptions worldwide rose by 28 percent in 2019, according to Digital TV Research.
Under the arrangement, 2020 models of LG smart TVs in the U.S. will carry Pluto, an ad-supported, linear bundle of streaming channels.
The television brand won't topple the cable business by itself, but the company is proving low-cost niche services can draw enough of a crowd to matter.
ViacomCBS Networks International (VCNI) will launch an SVOD service internationally beginning in early 2021 delivering content from all of its brands.
Many entrepreneurs are shifting gears as a response, enticing loyal followers to pay monthly subscription fees -- just like the big guys -- to continue with their business enterprises.