VideoFuel: This Week in the Digital Video Industry 9/12-9/18

By Rachel DeSimone on September 18, 2020

1 How the Future of TV and Streaming Has and Hasn't Been Reshaped So Far by 2020

Football is back. TV and streaming shows are in production. The annual TV upfront negotiations are winding down. So has the coronavirus crisis’s impact on the TV and streaming industry ended and everything has returned to normal? Yes, but also no.

2 Local TV Broadcasters Launching Streaming Video to Reach a Broader Audience

As viewers continue to migrate from traditional TV to streaming video, local TV broadcasters have been launching their own streaming services.

3 Apple Fitness+ Plans to Conquer the Streaming Workout World

The company unveiled a brand new service, Apple Fitness+, which looks to rule the home workout streaming landscape and cement the Apple's place as one of the biggest names in fitness.

4 37% of Broadband Homes Have Dropped Pay-TV

Pay-TV continues to lose appeal among Internet-connected (broadband) homes in the U.S. New data from Kagan, a unit of S&P Global Market Intelligence, found that 37% of broadband homes have cut the cord with traditional cable, telco or satellite TV distribution. 

5 HBO Max AVOD Tier is Coming This Spring

The ad-supported tier is coming in Q2 2021, according to agency execs speaking to Digiday. And it might come even sooner than that, possibly debuting with the NCAA’s March Madness.

6 Eastern Europe SVOD Subs to Double by 2025

Eastern Europe will have 26.42 million paying subscription video-on-demand (SVOD) users by 2025, more than double from the 10.26 million recorded by the end of 2019, says a study from Digital TV Research.


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