VideoFuel: This Week in the Digital Video Industry 9/5-9/11

1 Video Ads and Brand Experiences Work Better Together in Streaming

Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research.

2 Pluto TV Available on Web Browsers

The streamer, currently available in the UK, Germany, Austria and Switzerland, was previously bound to apps in smart TV-connected devices and smartphones, but users can now stream on “all major browser applications” with no login.

3 MENA SVOD Market Set to Grow by 148% Over Next Five Years

There will be 27.16 million paying subscription video-on-demand (SVOD) customers for 20 countries in the Middle East and North Africa by 2025, up from 10.95 million recorded at the end of 2019, says a study from Digital TV Research.

4 Disney's 'Mulan' Scores $33.5 Million In Streaming Labor Day Release: Industry Estimate

Walt Disney’s “Mulan” -- a major planned theatrical-movie release that shifted to a streaming release due to the pandemic -- reaped big results this Labor Day weekend.

5 AVOD Services Appeal is Growing, says Tubi/OnePoll Study

Tubi today released new research, conducted online in conjunction with third-party research firm OnePoll, that found free streaming options are rapidly taking hold with Americans in this second wave of COVID-19 stay-at-home orders.

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