Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research.
The streamer, currently available in the UK, Germany, Austria and Switzerland, was previously bound to apps in smart TV-connected devices and smartphones, but users can now stream on “all major browser applications” with no login.
There will be 27.16 million paying subscription video-on-demand (SVOD) customers for 20 countries in the Middle East and North Africa by 2025, up from 10.95 million recorded at the end of 2019, says a study from Digital TV Research.
Walt Disney’s “Mulan” -- a major planned theatrical-movie release that shifted to a streaming release due to the pandemic -- reaped big results this Labor Day weekend.
Tubi today released new research, conducted online in conjunction with third-party research firm OnePoll, that found free streaming options are rapidly taking hold with Americans in this second wave of COVID-19 stay-at-home orders.
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