What's New at Zype This Week: Zype Playlists & Subscription Embeds

We've recently released some product updates we're pretty excited about, let us know what you think!

Improved Subscription Web Embeds

We’ve improved the consumer's experience when selecting from multiple subscription plans (or mixed monetization types) with our subscription web embed service. For example, if you offer both monthly and yearly subscription options, your consumers will now enjoy a cleaner presentation of the plan selection.

How to use it: If you’re already using Zype’s default subscription embeds, you don’t need to make any changes to your embed codes or existing integrations. Your consumers will automatically see the improved subscription player. If you’d like to integrate subscription embeds on your website, it’s really simple to configure.

Monetized Playlist Bundles

Now, you can sell video bundles organized within a playlist as a single purchase or rental transaction within your paywall web embeds.

This new feature allows you to organize and sell a playlist of videos in a single transaction and give the consumer entitlement access to all the videos within that playlist.

For example, you could create a “Movies Bundle” playlist containing all movies in your video library and set a single price to purchase that bundle. When a consumer purchases the bundle, they would have the ability to view all the videos currently in that playlist.

Why it’s useful: Now, you have powerful new ways to merchandise collections of video content . You can offer the option to purchase videos individually at one price (say $4.99), or the entire video collection within a playlist at the bundled price (say $9.99).

This gives more flexibility for how you want to package and merchandise your video content within web embeds. If videos belong to multiple playlist bundles, consumers will see each playlist bundle that can be purchased within the embed.

How to use it: Playlist bundles are currently only supported within web embeds and via API. We are planning to add default support in the future in Zype’s templated set top and mobile apps. However, for the launch, purchasing capabilities are only supported in web embeds.

Read more about setting up and managing playlist bundles here.

Ad Tag Macro Support for Vidillion and Google DFP

We’ve added a number of new ad macros that include support for Vidillion and Google DFP ad servers:

[player_dimensions] - Returns the height and width of a video. This value is generated dynamically for web players and hard-coded to return 1920x1080 for set top apps (AppleTV, Roku, and AFTV).

[position] - Returns a value of preroll, midroll, or postroll depending on the ad timing added to a video.

[non_encoded_url] - Returns a non-encoded URL for the webpage that a video is embedded on.

[uuid] - Returns a unique user ID value for consumers viewing on the web.

[user_agent] - Returns the user agent string for the browser/device that the consumer is watching from.

Why it’s useful: These macros allow you to send back dynamic value replacements to ad servers (like Vidillion and Google DFP) in order to maximize fills against ad requests.

How it works: Ad macros are easily configurable within ad tag URLs. Wherever an ad server requires dynamic values to be replaced by a macro, you can just enter a Zype macro value, including the brackets. For example, use [position] to send back whether an ad timing is preroll.

You can learn more about using ad macros here, or see all supported macros by visiting the ad tag creation page in the Zype platform.

We are always working to improve, if you have any comments about our updates or the platform let me know at csmith@zype.com