How Varsity Sports Now used Zype Live to grow their subscriber base by nearly 500%
It’s 2020, and the video industry is growing at a faster pace than ever before. The expectations of media consumers have grown rapidly over the past few decades, and with more options than ever before, the pressure is on for brands to deliver compelling content. Companies of all sizes are being forced to adapt as it becomes more and more clear that in order to survive in the streaming era, they must incorporate video into their business strategies.
Among those businesses is Varsity Sports Now (VSN), who produces and distributes some of the most binge-worthy high school sports video on-demand and live broadcast content in the state of Louisiana.
Eric Richey, CEO and Founder of VSN, has been working in the Louisiana sports industry covering high school sports his entire career, so when he was presented with the opportunity to create a digital network, it was a no-brainer.