The MAZ Blog

When Covid-19 hit the world, people thought that it would slow down the video industry considerably, with no new content being produced. But livestreaming caught on and proved this theory wrong. Livestreaming requires a bunch of equipment, including lights and a camera, plus editing and encoding software.  

No discussion on livestreaming is complete without talking about Twitch. Originally a side hustle by Justin.tv that was later acquired by Amazon currently enjoys a market share of 73% in terms of hours of livestreaming. 

Whether you’re uploading video to YouTube, streaming live on social media, or running your own streaming platform, video quality matters. Since the internet can’t handle streaming raw video’s extremely large file sizes, the name of the game in streaming is encoding video to maximize efficiency while maintaining quality.

Launching a streaming service involves a diverse array of technicalities. From choosing a video hosting provider to creating your app and website, it’s an extensive process.

If you’ve ever purchased some digital content, such as movies, music, or TV shows from the likes of Apple, Google, and/or Microsoft, you may have noticed that you weren’t able to transfer the files to another device (at least not easily, anyway). That’s because these files are protected by Digital Rights Management or DRM.

There are numerous plug-ins available for all kinds of functionalities, but downloading and installing such complicated solutions is not usually the first preference. When you want your browsers to communicate with each other and with your different devices, there is a simpler method than using additional hardware or going the plug-in route.

Versatile Video Coding (VVC), is one of three new video codecs announced by the Moving Picture Experts Group (MPEG) in 2020. Ostensibly, VVC is designed as one successor to HEVC (High-Efficiency Video Coding) and is accompanied by EVC (Essential Video Coding) and LCEVC (Low Complexity Enhancement Video Coding) in this latest batch of new codecs.

Are you a content creator or broadcaster who is looking to develop a streaming platform? Well, then you already know that the journey to launching your streaming service is filled with roadblocks.

Imagine a livestream video buffering and playing with a lag—it's not a very pleasant experience. But what if the issue is not at the viewer's end but the broadcaster's end? In this situation, all viewers will have a bad user experience and might not come back to watch more of the broadcaster's videos.

When creating content, you always want to reach the maximum audience, especially when you're live streaming. But where should you actually stream your live videos to reach all your followers scattered across social media platforms?