Live streaming is one of the most effective ways to engage and build an audience. But getting an audience to your own website is the best way to ensure you can present the experience you want and engage fans on your terms.
So, livestreaming on your website is the best of both worlds when it comes to engaging fans and controlling your brand experience. Here are a few things to consider as you add live video to your website.
Benefits of Livestreaming on Your Website
Livestreaming on your website comes with a host of benefits over streaming on a third-party platform.
- You can control all branding and messaging outside the video player and, depending on how you implement your stream, in the player as well.
- If you host your stream directly, you’ll also be able to control your content length and resolution without restrictions.
- You’ll own your content outright, which may not be the case when streaming on a platform such as Facebook, YouTube, or Twitch.
Stream on Your Website Using a Third-Party Host
The easiest way to add livestreaming to your website is to embed a stream from a third-party host like YouTube or Facebook. Set up a livestream on your chosen platform and paste HTML code to embed the stream into your page.
While this method doesn’t give you the advantage of control over quality and length restrictions or let you fully own the video, it can still be beneficial for directing your fans to your website ecosystem and controlling the look and feel surrounding the video. Plus, you can get started quickly with almost no barrier to entry. Embedding a consumer-grade stream into a web page this way is a great way to go when you’re just getting started.
Hosting Your Livestream Directly on Your Website
In order to reap the full benefits of streaming from your website, you’ll want to host your stream directly. While more complicated, this method gives you the most control, putting you in the driver’s seat on all levels.
There are several ways you could go about adding a streaming host to your website, but by far, the easiest and most robust is to enlist the help of professionals like MAZ Systems. With the right help, you can build a streaming service that fits your goals – whether you want to create an entire streaming suite complete with a dedicated OTT application and standalone website, or embed a weekly livestream into a page in your existing website.
Once you’ve chosen your livestream hosting service, you’ll generate an embed code similar to consumer services, and you’ll be off and running.
Video Host Considerations
There are a few things to keep in mind when choosing your video hosting service:
- Monetization Tools – Consider what tools your host offers for monetizing your content.
- Analytics – Make sure the host can give you enough data to help you find out what’s working.
- Cloud Storage – If you plan to keep archives of your streams, you’ll need plenty of space.
- Brand Control – The more control you have over what your users see during your stream, the better.
- Livestream Length – Some hosts impose length restrictions, so if your live streams are long, be sure to keep this in mind.
- Livestream Quality – Consumer-grade hosts may downgrade resolution and audio quality. This may not matter to you, but if it does, you might be better off with a dedicated professional hosting service.
Add Live Video to Your Website: The Time is Now
If you’ve been considering starting a livestream, or if you’re an established streamer that wants to up your game, moving your viewers to your own website is a great next step. If you are ready to create an engaging, professional experience, contact MAZ now to find out how we can help take the hassle out of creating your own livestreaming platform and let you focus on great content.