LG TV app development shouldn’t have to be complicated. With MAZ Systems, it doesn’t have to be. There are many advantages to creating a TV OTT app for LG’s webOS, including its Google Assistant and Amazon Alexa compatibility. In addition, moves recently made by LG offer new reasons to develop an app on the platform.
What is webOS?
The Linux-kernel-based webOS has taken many forms over the years. Once developed by both Palm and HP, the operating system was acquired by LG in 2009 when it began showing up on smartphones and tablets. In 2014, webOS made its debut on LG smart television as a successor to LG Netcast.
LG’s webOS features a user-friendly and intuitive interface that has gotten better with each new release. Today, it’s the second-largest TV platform, besting Android TV, Roku TV, Fire OS, and many other operating systems.
The Future Is Now: Two Positive Developments
With its 2021 lineup of OLED, QNED Mini LED, NanoCell, and UHD smart TVs, LG introduced webOS 6.0. Paired with its next-gen Magic Remote, the operating system makes it even easier for users to enjoy an intuitive viewing experience.
The webOS 6.0 update includes new voice commands for Google Assistant and Amazon Alexa and an updated full-screen home page redesigned for enhanced usability. What’s more, the all-new Next Picks automatically analyzes viewing history data to better match viewers with the content they’re most likely to enjoy. The technology means it’s even more likely users will go beyond the Netflixes of the world and discover other TV apps and services in the LG TV library.
More Potential Customers
But there’s more. For the first time, LG is allowing third-party TV manufacturers to include webOS on their products. Already, Ayonz, Konka, and RCA are using the operating system. Technology partners also include Nuance, Gracenote, Realtek, Universal Electronics, and more.
More TV manufacturers are likely to adopt webOS in the coming years.
As Park Hyoung-sei, president of the LG Home Entertainment Company, has noted, “By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.”
These two developments, webOS 6’s improved search features and greater OS availability, means now is the time to consider smart TV app development on this platform.
What MAZ Systems Provides
As one of the leading video content management platforms on the planet, MAZ take the guesswork out of creating OTT solutions. And because we distribute on every major OTT platform, it’s quicker to develop and deploy your product across those many locations. In other words, when you decide to become an LG TV developer, the wheels are in motion to move your content to other platforms as well.
From a development perspective, MAZ offers an ever-growing library of layouts and templates that you can use to match your brand’s colors and fonts. These gorgeous designs allow you to craft the perfect user experience for your business. Additionally, adjustments or changes go live immediately with no downtime.
An Engagement Expert
With continued customer engagement, any OTT product would die on the vine. But that won’t happen when you choose MAZ. Our solutions make it possible to add new live streams, breaking news, season content, events, and more in just a few steps. Put together, our results are apparent: three times the amount of time spent in-app versus our competitors and eight times more sessions. Our growing list of TV app clients includes Outside TV, Salon, TMZ, and many more.
Contact us to learn more about how MAZ Systems can get you started with LG TV app development.