It’s safe to say that in 2020, Connected TVs are becoming as common as smartphones. And with cord-cutting on the rise, consumers are streaming all kinds of video apps. In fact, many industries are finding ways to utilize Connected TV and Mobile apps to accommodate and grow their customer base. And yoga businesses are helping lead this charge.
The U.S. yoga and pilates studio market hit $12.1 billion in 2019, showing yogis aren’t giving up their mats anytime soon. At-home yoga has been a huge part of this boom, with subscription service like Glo and Yoga International growing in popularity. It’s no wonder more yoga enthusiasts are skipping the studio in favor of a serene practice in their own living room.
So if you’re a yoga company, how can you better serve your students and make money with video streaming apps? Our experts at MAZ put together this helpful guide, to show you how:
With recent health concerns over Coronavirus, attending classes in-person has become extremely difficult. But yogis are still craving a premium instructor experience, even while they stay at home. That’s why studios like Yoga International have turned to at-home apps to deliver it to them.
These apps are an easy way for students to access your videos and follow along. Best of all, they allow you to use business features like premium subscriptions, paywalls, ads and much more. If you’re interested in creating a custom yoga app for your business, get in touch with us here!
Present customers with accessible price points:
Given the luxury price point of many studios, streaming is also a great way to make yoga more affordable for clients looking to cut costs on their membership.
In-person, the size of your studio might limit how many people can attend at once. But being online gives you unlimited capacity, which can make price points much more attractive for a potential new customer. It’s a win win for everyone.
Many online yoga studios even provide free tiers or trials for new users. With MAZ, building custom paywalls or metered previews is as easy as selecting them within our dashboard. However you choose to structure your business, you’re in control.
Cultivate brand synergy:
Your clients’ experience doesn’t have to end at savasana. Studios can go the extra mile by uploading content including healthy recipes, inspirational client stories, or even curated playlists. The sky’s the limit here, with potential to partner with like-minded brands that are also targeting your user base with their products.
Build a tight community:
Whether you’re running a local operation or a regional chain, your yoga business can provide an online customer resource while giving you an opportunity at monetization. Revenue streams through a smart TV app can come from subscription fees and product sponsorships, while maintaining and growing an IRL community outside the studio walls.
As MAZ’s partner, Yoga International’s app demonstrates in-depth yoga sessions for both beginners and advanced students are possible courtesy of a sleek, intuitive interface. Yoga International currently offers hundreds of yoga styles and meditation classes by their world class instructors. Despite operating with a small team, the global brand utilized MAZ’s software features in order to take advantage of streaming their services through an on-demand channel.
With the case studies we’ve run at MAZ, the app format possibilities are limitless. We understand how to take a universal layout and apply it to multiple use cases, assisting wellness businesses such as yoga studios tap into the full potential of having a mobile or smart TV app.
Our conclusions on yoga studios & the future of TV.
The fitness and yoga landscape is changing in 2020. Businesses are moving online faster than ever, and it’s for good reason. All of the things we love about in-person yoga can be achieved online, sometimes with even greater flexibility and independence.
Offering customizable app layouts, live stream capability, support of all major content formats, as well as monetization tools makes MAZ the go-to resource for your yoga studio’s platform. If you’re interested in learning more about launching a custom app for your business, including the addition of subscriptions and ad support, reach out to a team member here at MAZ.