In 2020, the business world was forced to leave the offices behind. In doing so, they had no choice but to communicate with colleagues and customers from home through live video streaming. The benefits of livestreaming from home can’t be denied and, even as the world slowly goes back to normal, it will remain a popular choice for many moving forward.
There are two types of livestreaming: meetings and presentations. The former is almost always unscripted, although they typically follow a schedule that focuses on a few key points. Online meetings, like those IRL, usually only include internal stakeholders who typically receive invites through email or text.
The latter requires more prep time, with the audience’s size determined mainly by reaching a targeted group through advertising. It’s this type of live video streaming that’s the focus of this article.
Livestreaming events don’t need to be perfect or even large-scale, especially those produced in a home environment. The most important points are to identify with your audience, be yourself, and keep it informal. The most successful livestreams also include group chatting compatibilities, which is a perfect jumping-off point for a Q&A session at the end of the presentation.
Where to Livestream
A livestream is nothing without an audience. It’s why choosing the right online venue is just as important as the event itself. Luckily, you can choose from many streaming media platforms, including the following.
With more than 2.7 billion monthly active users, Facebook remains the most popular social platform worldwide. Better still, Facebook Groups and the site’s Business Pages make it easier to find your target audience. In addition, with Facebook Live, you can create real-time presentations on the fly using the official Facebook app or through Facebook Studio on your desktop.
Facebook’s Instagram Live offers similar tools. However, would-be viewers here tend to be younger, which could heavily determine whether this platform is for you. Nevertheless, Instagram Live has a lot to offer, including a new Reels feature, which Facebook hopes can take on TikTok. It’s designed to create short videos.
If you have a large Twitter audience, consider livestreaming from home through Periscope. When your live feed begins, a link automatically goes out to your followers through a push notification. Additionally, there’s a link to the event at the top of your feed. To reach a larger audience, use Twitter hashtags such as #broadcast.
Make Your Livestream Better
To livestream, you only need an internet connection, device, and platform. However, to make the stream stand out, there are extras to consider.
Your computer or laptop probably already has a built-in camera. For a better experience, consider purchasing a separate webcam. These typically provide higher-quality streams and audio, and come packed with extra features. Stand-alone webcams come at various price points, so never assume there’s a direct correlation between price and quality. Some of the best webcams on the market are the least expensive.
Positioning and lighting
Tripod mounts, LED lighting, and even a green screen are other extras worth considering to add some production value to your livestream from home. But, again, these are available at different price points to match your budget with ease.
It’s important to reiterate the importance of being yourself in a home-based livestream. Don’t be stuffy and match your appearance to the presentation. That way, you can better relate to your audience, making it easier to get your message across. Whatever you do, try to have fun and use the familiarity of your home to your advantage.
Consider a Partner
Depending on your organization’s size and resources, you may also want to consider a livestreaming partner. These companies can provide the technical infrastructure for hosting live broadcasts to online audiences. Though some support only direct streams, others make it possible to upload pre-recorded content to various channels, including social media platforms, mobile and more.
Livestreaming at home has become commonplace, and it’s a terrific option for businesses, organizations, and individuals alike. Getting started is relatively easy, and there are resources out there to push your livestreams into new directions.