MAZ Blog

What’s the biggest challenge you’ve faced as a video content creator or media publisher? Chances are you’re already thinking of ways to reach a wider audience and skyrocket your revenue.

The landscape of video technology has witnessed a massive transformation in recent years. Gone are the days when you needed a VHS or DVD player to watch a video. Today, it’s possible to stream high-resolution videos through the internet on any device of your choice.

With an annual average of 2.84 million concurrent viewers, nine million streamers as of 2021, and a steadily growing annual revenue that topped $750 million in 2020, Twitch reigns supreme in live streaming for gamers. Not to mention, while gamers are by far the most common broadcasters on Twitch, other live streamers like musicians and sports commentators have also taken to the platform.

Android started as an operating system for smartphones, but slowly made its way into the smart TV domain. However, it struggled to become the market leader. This place is occupied by Samsung's Tizen OS, with a market share of 12.7% compared to 5.9% for Android as of 2020.

LG TV app development shouldn’t have to be complicated. With MAZ Systems, it doesn’t have to be. There are many advantages to creating a TV OTT app for LG’s webOS, including its Google Assistant and Amazon Alexa compatibility. In addition, moves recently made by LG offer new reasons to develop an app on the platform.

Are you a video content creator who is planning to hop on the OTT bandwagon? If so, wouldn’t it be great if there was a way to expand your reach beyond your existing followers and skyrocket your revenue?

For anyone in the market for a smart television, you’re likely to run into two popular operating systems, LG’s WebOS and Google’s Android TV. Though you’ll find many similarities, there are differences between the two.

What's the point of owning a business if you're unable to acquire new users and increase your existing revenues? With the right resources and guidance, growing your customer base and getting users to spend more money on your OTT app is easier than ever!

Over-the-top services (OTT) aren’t just a new fad. Streaming video content and video-on-demand have become as important as broadcast television and traditional film presentation, and promise to gain more traction in the years to come. In fact, the OTT market is predicted to reach $223 billion by 2026 – a CAGR of 13.87% over the first half of this decade.

Launching a new OTT service is a complex and time-consuming process. Reaching a wide audience is one of the biggest challenges video content creators face on this journey.