Everyone dreams of being their own boss, having the freedom to work for themselves. If you're one of those and considering starting a business in the video industry, you're at the right place.
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The livestreaming industry is expected to bring in $70 billion in 2021. 80% of viewers said they’d rather watch a livestream from a brand than read their blog. And livestreams hold viewers’ attention up to 20 times longer than pre-recorded content. There’s no question that livestreaming is a compelling tool and one that shouldn’t be overlooked.
A staggering 239 billion hours were spent using video streaming apps solely on mobile in the last quarter of 2020.
The United States is not the only place video streaming is on the rise. The European over-the-top (OTT) market is equally hot – proving that streaming media online has become a universal norm. In fact, subscription revenue from OTT platforms is expected to reach $18.24 billion by 2025 – a CAGR of 13.5% – over the period between 2019 and 2025.
In 2020, the business world was forced to leave the offices behind. In doing so, they had no choice but to communicate with colleagues and customers from home through live video streaming. The benefits of livestreaming from home can’t be denied and, even as the world slowly goes back to normal, it will remain a popular choice for many moving forward.
When it comes to streaming media content, there are two well-known protocols, HLS and RTMP. The former stands for HTTP livestreaming, while RTMP is short for real-time media protocol. In practice, HLS has been designed to stream media over the HTTP protocol, while RTMP streams content via TCP or UDP protocols. Apple introduced HLS, while Adobe had a central role in creating RTMP.
The COVID-19 pandemic has created a plethora of unprecedented challenges for business organizations. To say that it has compelled businesses to overhaul their operations would be an understatement. From onboarding new employees to organizing team meetings -- companies have leveraged the internet to maintain business continuity.
Live video and over-the-top (OTT) streaming were already popular before the pandemic hit. They grew significantly during the worldwide shut down, and that growth won’t slow anytime soon. There are best practices a business or organization should follow to gain an audience and find long-term success in the post-pandemic world. It would be best if you considered each of these before attempting to bring your content live.
Video technology has evolved over the years, and people are increasingly consuming more and more video content. Cisco went so far as to predict that by 2021, videos would constitute about 80% of the entire internet traffic.
For some musicians, live streaming was a way of life long before a global pandemic dictated that it should be the main way live music is heard. But since COVID-19 grounded tours for more than a year, live streaming has leveled up.