Content paywalls are an essential part of any subscription businesses. From video publishers to magazines, paywalls are the #1 way to convert free viewers into paying subscribers. But how many different types of digital paywalls are there? What are best practices? And how do you choose the right ones for your business?
Whether you have content on a website, mobile app, connected TV app, or a presence on social media, you might be asking yourself, how can I be helpful during the COVID-19 crisis? How can I enhance communications to engage with audiences, and is there a way to support local, small businesses? While no business or person is unaffected by the current status of the world, there are positive ways to approach this difficult time.
1. Support local businesses with banner ads or sponsored content
Consider pro-bono or affordable ad banners, section takeovers or sponsored content to the local businesses in your city. With restaurants moving to take-out or delivery only, nonessential businesses relying on online orders, and museums, and nonprofits struggling to stay afloat – give these businesses another outlet through your dedicated audience.
While you are social distancing in the coming weeks, you may find yourself with an overload of content options. Perhaps Netflix isn’t cutting it for you, and you’ve had enough of scrolling through Instagram.
Consider an alternative source of entertainment from smaller niche publishers, musicians, instructors, and even puppies. Check out these free TV and mobile apps:
Musicians and producers around the world are making the best of a crazy situation by bringing music and concerts into the home.
Once upon a time, making money as a magazine was simple: Sell magazines and sell ads to make money. But in 2020, subscribers are more demanding and content more complex than ever. So if you own a magazine, blog or other publication, you’ve got to be creative to monetize your content.