When Covid-19 hit the world, people thought that it would slow down the video industry considerably, with no new content being produced. But livestreaming caught on and proved this theory wrong. Livestreaming requires a bunch of equipment, including lights and a camera, plus editing and encoding software.
No discussion on livestreaming is complete without talking about Twitch. Originally a side hustle by Justin.tv that was later acquired by Amazon currently enjoys a market share of 73% in terms of hours of livestreaming.
Versatile Video Coding (VVC), is one of three new video codecs announced by the Moving Picture Experts Group (MPEG) in 2020. Ostensibly, VVC is designed as one successor to HEVC (High-Efficiency Video Coding) and is accompanied by EVC (Essential Video Coding) and LCEVC (Low Complexity Enhancement Video Coding) in this latest batch of new codecs.
Are you a content creator or broadcaster who is looking to develop a streaming platform? Well, then you already know that the journey to launching your streaming service is filled with roadblocks.
Imagine a livestream video buffering and playing with a lag—it's not a very pleasant experience. But what if the issue is not at the viewer's end but the broadcaster's end? In this situation, all viewers will have a bad user experience and might not come back to watch more of the broadcaster's videos.
Livestreaming may be the best way to engage new and existing followers online, no matter what your brand is. If you’ve been streaming with your phone or directly in apps like Facebook or Instagram and you’re ready to up your game, switching to a dedicated software package is the easiest next step.
Launching a streaming service is complicated and time-consuming. It involves various critical steps, such as building an OTT app and website and implementing the right monetization strategies.
Everyone dreams of being their own boss, having the freedom to work for themselves. If you're one of those and considering starting a business in the video industry, you're at the right place.
The livestreaming industry is expected to bring in $70 billion in 2021. 80% of viewers said they’d rather watch a livestream from a brand than read their blog. And livestreams hold viewers’ attention up to 20 times longer than pre-recorded content. There’s no question that livestreaming is a compelling tool and one that shouldn’t be overlooked.
A staggering 239 billion hours were spent using video streaming apps solely on mobile in the last quarter of 2020.