When was the last time you went to a movie theatre? How about the movie you streamed last?
User experience plays a critical role when you’re offering any service, and the same applies to a video streaming service like an OTT app. If your users don’t have a good experience in engaging with your platform, they’ll likely abandon it and move to another one.
OTT platforms have taken over the global market, and Samsung TV has emerged as one of the top players. As a publisher, if you don't already have a video streaming app for this major platform, you're leaving money on the table.
The advent of cable television in the 1940s and 1950s transformed the entertainment landscape. The average consumer got access to excellent picture quality and a plethora of TV channels. Also, it eliminated the need to install and tune bulky antennas.
How often does this happen to you: You’re ten minutes into a new TV show, and you can already tell you hate it. The characters are unlikable, the plot makes no sense and the whole production makes you cringe. Yet your morbid curiosity won’t let you just turn it off? Welcome to the world of ‘hate-watching.’