MAZ Blog

In 2020, the business world was forced to leave the offices behind. In doing so, they had no choice but to communicate with colleagues and customers from home through live video streaming. The benefits of livestreaming from home can’t be denied and, even as the world slowly goes back to normal, it will remain a popular choice for many moving forward.

When it comes to streaming media content, there are two well-known protocols, HLS and RTMP. The former stands for HTTP livestreaming, while RTMP is short for real-time media protocol. In practice, HLS has been designed to stream media over the HTTP protocol, while RTMP streams content via TCP or UDP protocols. Apple introduced HLS, while Adobe had a central role in creating RTMP.

Video consumption swelled in 2020. That’s a fact. Netflix alone added over 37 million new paid subscribers last year, while other OTT video streaming services and live broadcasters are getting a sizable new chunk of audiences, too. 

In 2019, the size of the global over-the-top market was valued at $56 billion. From 2020 through 2027, growth in that market is expected to hit 18.6%. This means OTT streaming services revenue will have more than tripled in 10 years (since 2017). This is not to mention other applications of OTT, like voice over IP or internet text communication.

Live broadcast of events is not a new phenomenon. The first-ever live telecast took place back in 1993, when Xerox PARC hosted a small show in Palo Alto. Since then, live broadcast has been the norm for various sporting events, patriotic festivities, beauty pageants, the Oscars, and more. 

Are you trying to reach a larger audience with your live video productions? Is there interest in offering live video streaming for Android-based mobile devices? What about on other platforms? Options have flooded the market in recent years that make this possible.

Amazon's Fire TV platform is one of the most popular home streaming services in the world. Through Fire TV smart televisions, Fire TV Sticks, and the Fire TV Cube, and tablets, millions of potential customers are out there waiting for you to entertain them.

Being a content creator is often perceived as a lucrative career option. If you’re a content creator in 2021, chances are you’ve also tried your hands at producing and monetizing videos. 

YouTube demonetization has been a long-standing issue between content creators and YouTube. Demonetization, which content creators often refer to as “Adpocalypse”, is the process where content creators are denied paid ads in their YouTube videos. Consequently, they’re denied revenue and their income on the video-hosting platform is reduced.

Vimeo is one of the largest over the top (OTT) solutions on the market. And yet, other services are waiting to take your business to fun new levels. The best Vimeo OTT alternative might surprise you.