Unlike the traditional TV of decades past, today’s viewers seek more diverse viewing options. They’re watching their favorite content on mobile devices, game consoles, Smart TVs, and other connected devices.
The advent of cable television in the 1940s and 1950s transformed the entertainment landscape. The average consumer got access to excellent picture quality and a plethora of TV channels. Also, it eliminated the need to install and tune bulky antennas.
With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.
“The harder the conflict, the greater the triumph.”
― George Washington
Over The Top (or OTT) is content that is distributed as streaming media over the internet. This content can be accessed through your laptop, smartphone, smart tv, gaming devices, or streaming players (such as Roku, Amazon Fire TV, or Apple TV). It’s also a complete game changer that has only begun to change the way we consume — and think about — content.
It all used to be so simple.
Output Outlook — Instant On
It’s a part of every living room, every phone, and has changed our viewing habits, but its name isn’t widely known. We’re referring to over-the-top media services, aka OTT.