MAZ Blog

Whether you’re uploading video to YouTube, streaming live on social media, or running your own streaming platform, video quality matters. Since the internet can’t handle streaming raw video’s extremely large file sizes, the name of the game in streaming is encoding video to maximize efficiency while maintaining quality.

Launching a streaming service involves a diverse array of technicalities. From choosing a video hosting provider to creating your app and website, it’s an extensive process.

If you’ve ever purchased some digital content, such as movies, music, or TV shows from the likes of Apple, Google, and/or Microsoft, you may have noticed that you weren’t able to transfer the files to another device (at least not easily, anyway). That’s because these files are protected by Digital Rights Management or DRM.

Versatile Video Coding (VVC), is one of three new video codecs announced by the Moving Picture Experts Group (MPEG) in 2020. Ostensibly, VVC is designed as one successor to HEVC (High-Efficiency Video Coding) and is accompanied by EVC (Essential Video Coding) and LCEVC (Low Complexity Enhancement Video Coding) in this latest batch of new codecs.

Live streaming is one of the most effective ways to engage and build an audience. But getting an audience to your own website is the best way to ensure you can present the experience you want and engage fans on your terms.

The landscape of video technology has witnessed a massive transformation in recent years. Gone are the days when you needed a VHS or DVD player to watch a video. Today, it’s possible to stream high-resolution videos through the internet on any device of your choice.

For business owners looking to develop an online video presence, the search might ultimately come down to two solutions: Vimeo vs. YouTube. While both offer high-quality options with monetization opportunities, YouTube is the better solution for most businesses.

Is your organization using videos for internal training and communication? Or are videos an integral part of your digital marketing strategy? In either case, you need a robust enterprise video content management system (CMS) to store, organize, manage, and share your videos.

There’s no question that the past five years have seen exponential growth in the online video streaming and over-the-top (OTT) markets. As of 2020, viewership had grown 72% year-over-year, and growth in Q1 2019 was 49% faster than in 2018. In 2021, the live streaming industry is set to reach $70 billion.

What’s the first thing that comes to mind when you think about video monetization techniques? Most content creators/publishers think that launching a YouTube channel is the only way to start monetizing videos. But if you’ve ever tried your hands at becoming a YouTuber, you’d know that it isn't a cakewalk.