Live streaming is no longer a fad. It’s a long-term trend, and going stronger year-over-year. From sports matches to educational programming, consumers flock to popular video live streaming platforms for an after-work wind-down. This foray is getting grand. By 2027, the global live streaming market will tally at $184 billion.
Live broadcast of events is not a new phenomenon. The first-ever live telecast took place back in 1993, when Xerox PARC hosted a small show in Palo Alto. Since then, live broadcast has been the norm for various sporting events, patriotic festivities, beauty pageants, the Oscars, and more.
Traditional television content continues to get made and aired on cable and satellite. And yet, all of the excitement in recent years has been with Over The Top content or OTT. With OTT TV, viewers can enjoy their favorite videos on smartphones and tablets and OTT boxes like Roku, Apple TV, and Amazon Fire TV. The best part: Unlike traditional TV, OTT content is available to consumers 24/7 as long as they have an internet connection.
Are you a content publisher looking for ways to diversify your audience? Wouldn’t it be great if you could leverage the power of videos to break into new demographics? Do you want to reach a wider audience, reinforce brand loyalty, and earn more revenue?
For nearly 100 years, the broadcast industry remained relatively unchanged. Television led the way, and viewers tuned in at certain times to catch certain shows, movies, or competitions. Since the advent of the internet and the rise of the internet of things (IoT), however, the landscape has shifted seismically.
The demand for video content is not abating any time soon. By 2028, the video streaming market is projected to reach $224 billion, growing at a staunch CAGR of 21%.