Is your organization using videos for internal training and communication? Or are videos an integral part of your digital marketing strategy? In either case, you need a robust enterprise video content management system (CMS) to store, organize, manage, and share your videos.
Traditional content management systems aren’t equipped to handle large video files. Similarly, regular video hosting platforms don’t offer advanced features, such as analytics and live streaming.
That emphasizes the need to find a powerful, scalable, and secure enterprise video management platform. These systems are specifically designed to meet the needs of modern organizations that use videos for both internal and external communication.
So, how do you go about selecting the right enterprise video platform for your company? In this blog, we’ve handpicked the top enterprise video content management systems to help you get started. But let’s first discuss the things you should keep in mind before making the final selection.
How to Choose the Right Enterprise Video Content Management System?
The enterprise video content management market is set to surpass $13.3 billion by 2022. That means the market is already saturated with a plethora of enterprise video platforms. Identifying one that fits the needs of your organization can be challenging.
To begin with, you need a reliable and scalable platform that fits your budget. Also, you need to find out what kind of security measures it implements to protect your videos. To secure your videos, any standard enterprise video platform will use data encryption, IP restriction, URL tokenization, etc.
Also, check whether the platform provides sophisticated search functionalities, including in-video search. Take a look at the analytics section to determine what type of audience insights you can expect from the platform.
Don’t forget to look for live streaming capabilities as well. Moreover, the platform should easily integrate with any other non-video CMS or streaming platform you intend to use.
What Are the Best Enterprise Video Platforms in 2021?
It’s now time to look at our top picks for the best enterprise video content management systems.
Let’s get started.
1. MAZ Systems
Image via MAZ Systems
MAZ Systems isn’t a run-of-the-mill enterprise video platform. Instead, it’s a powerful video hosting provider that lets you upload, organize, and manage your video content. It even integrates with industry-standard online video players and video streaming platforms.
Apart from live streaming, MAZ offers many other advanced features, including adaptive-bitrate streaming and podcast hosting. The best part is that it’s easy to use and offers affordable pricing plans for enterprises.
2. CMS Hub
Image via HubSpot
You know an enterprise video management system is worth your money when it’s trusted by established brands, including WWF and Randstad. Hubspot’s content management system is ideal for companies looking to integrate video into their marketing campaigns.
CMS Hub lets you easily host and manage video assets, as well as embed them on your website and social media profiles. You can even include CTAs in your videos to generate leads and drive conversions.
Image via Brightcove
Brightcove offers everything you’d expect from a reputable enterprise video management system. But what sets the platform apart is its wide array of search and organization features. You can group related videos by tags and even add custom metadata. It’s easy to use and comes with a free trial.
Image via Panopto
If you’re looking for a cost-effective, flexible, and secure video CMS for your company, Panopto is an excellent choice. The platform uses single sign-on and role-based access to prevent unauthorized access to your videos. It also offers additional features, such as auto-indexing and transcoding.
Choosing the Best Video CMS
Finding the right video CMS is crucial whether you’re using videos for lead nurturing, sales pitches, email marketing, or employee onboarding. Look for an enterprise video content management platform that fits the needs of your organization. Ask for a free trial or demo to test the platform before making the final selection.
Do you need a feature-packed video CMS for your company? Then, contact MAZ today to schedule a demo.