When you think about online and streaming video, you probably first think of YouTube. And yet, there are other platforms now being used for video marketing and presentation purposes, including Facebook and Instagram stories, Snapchat, and more. The reason this is happening is apparent: the market is enormous.
According to Grand View Research, in 2020, the video streaming market was valued at $50.11 billion. It’s expected to expand at a compound annual growth rate of 21% between 2021 to 2028. That’s a lot of eyeballs, folks.
Moreover, Animoto says 85% of marketers say that video is an effective way to get attention online. Meanwhile, Wyzowl explains 94% of marketers say video has helped increase user understanding of their product or service.
Because of the ever-rising popularity of video for entertainment and other purposes, it’s imperative you use video marketing to promote your apps so your organization can stay ahead of the competition. Do you plan on creating an OTT app? It's even more important that you have a marketing plan.
Here are some best practices to follow for your video app marketing.
Figure Out Your Video Marketing Strategy
Creating a video to promote your app is more than simply pushing the record button on a mobile device. Instead, even before recording, you need to think about what you’d like to accomplish with the video. Only after you and your stakeholders understand this goal should production begin on your video marketing strategy.
Some possible goals include boosting traffic or engagement on a website, increase sales, build brand loyalty, and more.
Tell a Story
Any video you create needs to tell a story that feels real and sincere. Long-video-ads are more popular than ever for this purpose. By developing an authentic account, you can rope in your audience and keep them wanting more. Even better, story-based videos feel much less like advertising. And when done correctly, the videos will create trust between you and the audience.
What Type of Videos
You can create different types of videos, including testimonials, educational, behind the scenes, interviews, and entertainment. To tell your story through videos, consider using a combination of these in your marketing campaign.
Consider Animated Explainer Videos
Your story might be best told through animated explainer videos. A long-running practice of many to promote products and services, these types of videos are experiencing renewed popularity. Use animated explainer videos to educate customers or perhaps your staff, depending on their purpose.
Keep It Simple
There’s a fine line between making a successful video and a boring one. Don’t get bogged down by offering too much information. Instead, communicate a few simple ideas and leave it at that.
Find a Suitable Partner
It would be incorrect to say everyone is doing video marketing. And yet, many are, which means there’s no reason to reinvent the wheel. Find a partner with the experience and tools necessary to get your video app marketing online as quickly as possible.
Forget the Sound
Your video message should come through with and without sound, especially if you plan to share your videos on social media platforms: Facebook and Instagram videos are typically muted when they auto-play, and you should do the same.
Know Your Audience Then Decide on Your Platforms
Your choice of online platforms for your app video marketing should be based on your target audience, at least initially. For example, younger consumers are currently obsessed with using products like TikTok, while older users prefer Facebook.
These best practices should help you better connect with your audience through app video marketing. Use some of them or all of them and get ready to make a huge splash online. It's time to get started today!