Apple proclaimed in 2015 that "the future of TV is apps." Today, there are over 300 streaming video services (with apps) in the U.S*., and consumers have become overwhelmed. According to a Nielsen survey from April 2022 , a whopping 64% of respondents want a bundle for their streaming services.
Are apps still the future of TV? How do they fit into the OTT landscape for content owners in 2022?
This session is the second installment of Zype’s OTT 360 thought leadership series, which brings OTT experts together for interactive discussions on the latest trends and opportunities in streaming.
*FierceVideo: The U.S. has nearly 300 OTT services to choose from