Watch On Demand: How To Get Started Streaming with Zype X

While it’s true content is still king, having the right distribution strategy for your video content has never been more important. In today’s creator economy, lots of creators and aggregators are building extensive libraries of watchable videos, but when it comes to distributing that content to the masses, where does one even begin?

Zype X was designed to offer content owners a frictionless way to start hosting, managing and distributing video content to quickly grow reach and revenue. As our entry-tier package offering, Zype X offers a low-commitment, risk-free way to grow your video business using Zype’s best-in-class streaming infrastructure. With Zype X, we give you access to the suite of enterprise-grade tools and capabilities you need to set up a successful streaming infrastructure:

Easily manage your video library and subscribers with our intuitive CMS and CRM

Set up live or on-demand streaming to web platforms

Gain insight to performance with sophisticated video analytics and first-party data

Take advantage of unlimited cloud storage

Set up video paywalls to start monetizing your content

Recently, Zype’s very own Marcel Henneghan conducted a platform walkthrough of the Zype X Video CMS product offering. During the presentation, Marcel walks through the benefits of the Zype X platform, detailing how to ingest, manage, and distribute your video content at scale.

You can watch the full presentation below:

If you're interested in getting started with Zype X, we offer a free 30-day trial for all new users.  If you have any questions about Zype X or any Zype products, please contact us to speak directly with our sales team.

VOD Webinar - How to Get Started Streaming with Zype X

We're focused on building the most comprehensive end-to-end video infrastructure platform available to help you increase engagement and monetization of content across all your streaming platforms. Read on for the latest product updates out this month and a preview of what’s to come next month.

Our Playout 2.0 is designed to make creating playout channels easy with tools such as a horizontal programming timeline, the ability to insert live video or ad breaks, API tools to customize to your use case,  and a robust list of popular streaming destinations. 

This past month we enhanced our Playout 2.0 offering with some new destinations and features, making it even easier for you to create and monetize FAST, pop-up or always-on channels of curated content.

New Destination Connectors: YouTube and Twitch

New Playout 2.0 destination connectors like YouTube and Twitch mean your video can be streamed easily to two of the most in demand outlets across web, mobile and CTV devices. When setting up your channel, select the desired preset destination from the destinations options and fill in the URL details to start streaming in 1080p or 720p. 

Enable Ad Suppression for Specific Destinations

With our new Ad Suppression feature, Playout 2.0 users can send playout streams to destinations that have ad suppression capabilities as a requirement or for compliance purposes. Destinations that require Ad Suppression give end users the ability to control whether or not they receive personalized ad delivery. With this feature enabled, users can restrict ads from being inserted on SSAI enabled Playout destinations. Instead the manifest is sent with ad markers only, which can then be filled by a client provided fallback slate.

The feature can be configured to match criteria specified by the client, leveraging the end user device query parameter data on Ad requests to identify and isolate sessions that should either have Ads inserted or not. 

The Ad Suppression feature can be configured on a per Playout destination basis. To configure Ad Suppression, go to your channel and click on the Destination for which you’d like to enable Ad Suppression.


New UX Updates for Program Guides and Categories Pages in Zype CMS

We’ve updated the user experience for the Program Guides and Categories pages in Zype Admin. These pages now reflect new styling and provide a more intuitive experience so that you can more easily add or edit new Program Guides or Categories. Updates include updated breadcrumbs for easy navigation, new “tool tips” for helpful info assistance, updated tables and a new search bar. 

Here’s a preview of some product enhancements we’re working on this month to further improve your video workflows:

Easily Add Midroll to Playlists and Program Blocks in Playout -  Support for timeline drag and drop of ad timing placements within Playlists and Program Block content will make it easier to monetize content with midroll ads.

New Integrations Marketplace - Soon users will be able to navigate a new marketplace featuring quick links to technology partners they can easily integrate into their Zype workflows.

Is there a feature you’d like to see that would help improve your video workflows? Let us know by taking this short survey.

Have questions, feedback or additional requests? Please contact us!

Zype Product Updates: YouTube and Twitch playout destinations, Ad Suppression capabilities and more!

Zype Online Video Platform - Latest Product News and Updates

The Zype team is hard at work delivering the most comprehensive end-to-end video infrastructure platform available. Here are the latest product updates and a preview of what's to come next month. 

Media companies are realizing the revenue opportunities of digital linear streaming, and many are turning to Playout 2.0 to build and monetize their new channels. This past month we enhanced our Playout 2.0 offering with new features, making it even easier to create and monetize FAST, pop-up or always-on channels of curated content.

We know complex ad workflows take time to produce. We also know our users want to make sure the ads they sell are filling and rendering during ad breaks and delivering a personalized ad experience for the end customer. 

Playout 2.0 users can now enable prefetch to ensure a better advertising experience. With prefetch enabled, Zype makes requests for ads from the ad server in advance of ad breaks to help increase fill rates, render rates, and create a better advertising experience for customers. By making the ad call ahead of the ad break, the ad server has more time to determine the right ads, cache them, and stitch them into place within the break. Prefetch in Playout 2.0 works with all ad decision servers including FreeWheel, Google Ad Manager, SpotX, Roku and others that have SSAI enabled. 

To enable prefetch in Playout 2.0, simply toggle on the service and let the system know how far ahead of a break ads should be requested. In order to use prefetch, you must be using Playout 2.0 and delivering to an HLS destination that has SSAI enabled.

Improved Playout 2.0 Timeline Performance

When building playout streams, retrieval of timeline objects needs to be as seamless as possible - which means smart storage is essential. Now users who have large content libraries will experience improved performance when interacting with the Playout 2.0 timeline UI. With a re-architected UI client-server framework, Zype has improved performance of the timeline, including improved load times, reduced lag time and faster responsiveness. Look out for more updates to timeline performance to come later this month.


Our new Feeds tab in the Connectors section of the Admin dashboard offers an improved way to access and distribute MRSS feed links. Within the “Generic Feeds” tab, users have the ability to generate MRSS feeds based on the content in your video library. Feeds can be auto-generated for the entire video library, or custom feeds can be created based on categories, sources or other filters. The new “Feeds Marketplace'' tab provides a new way to access, generate and distribute MRSS feeds to Zype-integrated vendors including Roku, Samsung TV Plus, PlutoTV, XUMO, Wurl, Google Ad Manager and more. Just locate the third-party endpoint you wish to distribute to, create or unlock your third-party profile in Zype, then use the API key to distribute content to the endpoint via an MRSS feed.

New users who sign up with Zype X will see sample account data in their account upon first login and immediately get a sense of how to best-leverage the Zype platform. New Zype X accounts will come pre-populated with sample data for videos, playlists, categories and consumers. To remove the sample account data from your profile when it's no longer needed, please see the instructions in this article. 

We’re not done innovating our product offering! Here’s a preview of some enhancements we’re working on this month:

Additional destinations for Playout 2.0 - We’re adding more destination connectors for playout streams, including YouTube and Twitch.

Enhancements to Apps Creator - Soon users will be able to automatically provision Apps Creator feeds from within the Zype dashboard.

Zype Product Updates: Prefetch ad support, improved Playout 2.0 timeline performance, new Feeds Marketplace and more!

Watch On Demand - 2021 Product Speedcase Presentation: Playout 2.0

The following VOD is from the 2021 OTT Exec Summit where Zype's Playout 2.0 product was voted "Best ROI" by event attendees. 

Zype SVP of Product Matt Moore gave a full walkthrough of how Playout 2.0 works, how it's being used by some of our top customers, and why it's a game-changer in the linear OTT distribution space.  

To learn more about how your business can leverage Zype Playout 2.0, you can request a demo here and speak directly with our team.  

OTT Exec Summit Product Speedcase - Playout 2.0 Presentation

VOD Presentation - OTT Exec Summit Product Speedcase

Starting this month, Zype Account Owners can layer on additional security measures by enabling Multi-Factor Authentication for their organization’s Dashboard users. We’re also continuing to improve the performance and functionality of our new Playout 2.0 product, which the NAB Show just named a Product of the Year winner in the Best New Streaming Technology category. Here’s a look at the latest features released this past month:

Enhanced Platform Security with Multi-Factor Authentication

At Zype, we know how important security is to your business. That’s why we’ve increased the security of our Dashboard by providing the option to enable Multi-Factor Authentication (MFA) upon login. MFA can be enabled by Account Owners who may choose to require MFA for their organizations. Once MFA is enabled, a user can select between text message or an authenticator application as the MFA factor for login and must verify the correct code before proceeding to their Zype Admin Dashboard. For more information on how to enable MFA, please see our Help Center article here. 

Using Playout 2.0, customers are realizing the many revenue opportunities of digital linear streaming whether through building and launching FAST channels, creating pop-up programming stunts, or preparing slates of always-on content with repeatable content blocks. This past month we enhanced our Playout 2.0 offering with some new features, make it even easier to create engaging digital linear channels: 

Live Video Scheduling - Customers can now easily intermix live video with VOD assets in a continuous programmatic live stream. Connect a live input to your Playout channel and schedule a live event on the timeline, allowing for play-through of a live video stream for a specified time block. During the programmed time period of the live event, the Playout 2.0 stream will accept a live stream for playback and a channel’s EPG will display the live video entry in standard formatting. In a few easy steps, set up a new live input source, create a new live asset and select source and duration, then program the live asset on either the base track in line after established programming blocks or place it on the priority track to cut in over existing programming. See demo video below for a visual of how to schedule a new live asset on the timeline.  

Midroll Enhancement - Playout video assets that contain midroll ad timings are now shown as one continuous asset, making curation of these assets easier in the UI timeline. 



For more information on midroll ad insertion, please see our Help Center article here. 


RTMP Destination Support - Customers can now distribute Playout 2.0 streams to generic RTMP destinations in either 1080p or 720p.  


Source Asset Sync - Now you can easily and automatically update source assets between Zype CMS and Playout channels. With this feature, users can seamlessly update new branding or graphics within their videos without impacting their scheduling. Just re-sync the source assets for videos in your Playout 2.0 library and keep the library and channel programming intact while swapping in updated source assets. 

Enhanced Advertising Integrations in Playout 2.0 - Integration with MediaTailor Prefetch and TripleLift will create opportunities for more impactful ad inventory and higher ad monetization rates with in-stream product placement.

Playlist Feed Integration for Apps - Customers will be able to create playlist-level feeds within Zype, tailored to MAZ specs. Simply copy feed URLs from Zype playlists and paste them into MAZ to power app experiences.

Zype Product Updates: Enhanced Security with MFA, Live Video Scheduling and RTMP Destination Support in Playout 2.0 and more!

On Demand Industry Panel Now Available: "The Streaming Wars: Winning the Distribution Battle"

“The Streaming Wars: Winning the Distribution Battle” is a panel discussion from StreamTV World 2021. Zype Co-Founder and EVP of Sales Chris Bassolino joined representatives from Foxxum, Molotov, and Symphony Media AI to discuss the future of “Channel” offerings, how effective FAST channels are as a means of driving premium subscriptions, which new and emerging digital platforms will have the most impact for content providers, and much more.

You can watch the full panel from the StreamTV World event below:

To learn more about how your business can use Zype to develop your own FAST channel or enhance your existing FAST distribution model, you can request a demo here and speak directly with our team.  

VOD Industry Panel - "The Streaming Wars: Winning the Distribution Battle"

VOD Webinar - "The Streaming Wars: Winning the Distribution Battle"

Zype Wins Third Stevie Award for Customer Service and Support

[zype-shortcode][getform][newsletter-signup][/zype-shortcode]

Zype Acquires MAZ Systems to Extend Leading Video API and Infrastructure Platform with No-Code TV and Mobile App Publishing Framework

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Digital Video Infrastructure: The Complete Guide

Webinar - Build and Monetize Linear TV with Playout 2.0

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VOD Webinar - How to Get Started Streaming with Zype X

Zype Product Updates: YouTube and Twitch playout destinations, Ad Suppression capabilities and more!

Zype Product Updates: Prefetch ad support, improved Playout 2.0 timeline performance, new Feeds Marketplace and more!

OTT Exec Summit Product Speedcase - Playout 2.0 Presentation

Zype Product Updates: Enhanced Security with MFA, Live Video Scheduling and RTMP Destination Support in Playout 2.0 and more!

VOD Industry Panel - "The Streaming Wars: Winning the Distribution Battle"

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