Boost Your App's Visibility with Roku Search and Zype Apps Creator

We’re excited to announce a powerful new capability for customers who leverage Zype Apps Creator to build their Roku applications. Zype customers can now implement Roku Search for apps built using Zype Apps Creator. By integrating Roku Search, your app’s video content can be discoverable through Roku’s native search functionality, unlocking new opportunities to engage audiences, drive app installs, and increase content consumption.

With Roku Search, your content can be surfaced by users searching on their Roku device even if they haven’t yet installed your app. Whether you offer on-demand videos, live events, or free ad-supported programming, Roku Search gives your content front-row placement across millions of devices.

What Is Roku Search?

Roku Search is Roku’s platform-wide content discovery service. It allows users to search by metadata like title, actor, genre, or keyword and see results from a broad range of supported apps all from the Roku home screen. Unlike in-app search, Roku Search casts a much wider net, surfacing results across hundreds of available streaming apps.

For users, it provides a seamless way to discover what to watch, regardless of which services they’re subscribed to. For content owners, it provides premium real estate in Roku’s user experience and a direct line to new audiences actively searching for content like yours.

Why Does Roku Search Matter for Content Owners?

Search is one of the most powerful user behaviors on Roku, helping end-users get to the content they want to watch more quickly. Now, Zype customers can use Roku Search to their advantage and create a more frictionless viewing experience for viewers. 

Activating Roku Search for your Zype Apps Creator applications is a big win for discoverability. Your content now shows up alongside top apps on Roku — and users don’t even need to have your app installed to find it.

With the Roku Search integration:

• Your content becomes searchable by all Roku users, even if they haven’t downloaded your app
• Search results link directly to content playback, minimizing friction and reducing time-to-view
• Support multiple content types: from AVOD to live programming and scheduled events
• Drive app discovery and installs, as users are prompted to download your app if needed to access content.
• Capture incremental viewership from users who may not have otherwise discovered your app.
• Leverage Zype Analytics to track Roku Search views, providing visibility into performance

Roku Search allows you to increase engagement time with your app content by making content easier to discover, launching the user directly into playback, so they can reduce time to view the content they want to engage with. Roku Search can also surface upcoming live events scheduled for future dates, helping drive awareness for event-based programming ahead of live broadcasts. Leverage Roku Search to increase subscriptions, rentals and engagement through the search medium they already use to access specific content. 

See a Demo of How Roku Search Works from our Recent Webinar

How Does Roku Search Work with Zype?

The Roku Search integration is available for all Zype customers using Apps Creator to build Roku apps. Working with your Zype Account Manager, we’ll ensure your content is properly indexed and meets Roku’s universal search requirements. The process is straightforward:

1. Enable the Roku Search Feed Integration in your Zype Admin dashboard.
2. Review and validate your content metadata, including title, genre, and descriptions, to ensure compliance.
3. Submit your feed to Roku for approval and indexing in their universal search database.
4. Once accepted, your content becomes searchable across all Roku devices globally.

To assist with the setup process, Zype provides step-by-step instructions in this Help Center article »

Ready to Get Started?

If you’re already using Zype Apps Creator for Roku, reach out to us to begin taking advantage of Roku Search integration today. Let your content work harder for you and surface it in the places potential viewers are already searching. Whether you're offering niche content or mainstream entertainment, this feature helps ensure your audience can find and play your content more easily than ever before.