You need eyes!
No, not like… not like that. Of course you have eyes (and hopefully you’re using your own to read this), but you also need eyes on your content , because exposure is key to growing and sustaining a successful video business! Every content owner wants to go viral and everyone producing content wants to rapidly reach as many people as possible and create a huge number of fans along the way.
However, many businesses confuse distribution with discovery. Yes, simply putting your content on an OTT platform like Netflix, Roku, Apple TV etc. gives your content a home with existing traffic and increases chances of discovery, but should that be enough?
That’s why we’ve introduced embed code sharing. On top of social media, videos can now also be shared onto blogs, Reddit, websites, PowerPoint, etc., in four simple steps. No tech expertise required. Seriously. If you know how to copy and paste text, you’re good to go!
Step 1: Change your player settings!
Step 2: Enable player sharing!
Click the “Player Settings” tab. Under Social, you can manage your player sharing settings. Enable sharing by toggling “Player Sharing Enabled” to "ON" and click "Save Change" at the bottom of the page. This will allow your viewers to easily share your video on Facebook and Twitter.
Step 3: Turn on embed code sharing!
To allow viewers access to your iframe embed codes, toggle “ Player embed code sharing enabled” to “ON” and click save changes at the bottom of the page (image above). Anyone can now copy this code (below) on any enabled video and paste it their website, blog, PowerPoint deck and more!
Player sharing is a prerequisite to embed code sharing and must first be enabled per Step 2. Without player sharing enabled, the iframe code will not even show.
For assistance, you can always click the blue “Support” button at the bottom right.
Step 4: Share your video and go viral
The tech side of it now over and done! We’ve given your video business the tools to blow up your views — now it is up to you to share and promote your content. All you need to do is copy the embed code and paste it anywhere that uses HTML. Put your videos up on blogs, community posts, comments etc. with themes and topics relating to yours and watch your video organically gain traction.
Distribution is merely the first step in creating your business empire. Discovery is essential to grow and sustain that empire. Luckily, Zype is here to help you every step along the way. With the new sharable embed codes, there is no excuse for all your friends and fans not to rave about your videos on their blogs!
Sign up for a Zype account here to make your video business viral!