With NAB Show 2023 just around the corner, the team at Backlight is looking forward to all this conference has to offer. NAB continues to break boundaries on what is possible and provides invaluable insight into future trends and innovations. As this year marks the 100th anniversary of NAB, this year's conference promises to be one of the most exhilarating yet, and here are five things we're excited about!
1) Rubbing elbows with the industry's best.
NAB Show’s annual conference is an excellent place for networking and making valuable connections. With over 100,000 industry professionals in attendance, this is a prime opportunity to socialize and network with like-minded people. In addition, many companies will be presenting innovative technologies and services, including, of course, Backlight.
The companies and people attending NAB are at the forefront of innovation in the industry and will help create an exciting experience for all attendees.
2) Basking in innovation.
At NAB 2023, attendees can expect to explore a range of emerging trends within the video and broadcasting industries, from advances in technologies such as 5G and 8K streaming and cloud computing to new immersive content formats like virtual and augmented reality to discussions about artificial intelligence (AI) applications, voice-enabled interfaces, and AI-driven analytics, and more. Backlight will also be showing some of the latest updates and integrations across the Backlight Streaming product lines, Zype and Wildmoka.
As technology continues to evolve and disrupt traditional business models, NAB offers an unparalleled opportunity to stay on top of the latest developments in the global broadcast, media, and entertainment industry.
The Exhibition Hall is where a lot of the magic happens. Be sure to stop by Backlight's booth #3157 in the West hall!
3) Educational opportunities.
Attendees can choose from a range of educational sessions and workshops covering topics such as content creation, distribution, and monetization. In addition, open discussion panels and keynote presentations provide additional opportunities to build relationships and exchange ideas. Attending these sessions can help you stay up-to-date on industry trends and best practices.
If you're interested in learning more about all things streaming, be sure to register and attend the NAB Streaming Summit. Join Ed Laczynski, Co-CEO at Backlight Streaming, Jose Ortega, VP of Digital Media at Fox Deportes, and Matt Loreille, CMO at Backlight Streaming for Live Events Best Practices: Maximize Reach and Engagement with Streaming Audiences on Tuesday, April 18 at 11:30 AM - 12:30 PM PT.
Gain insights from this past winter’s streaming global soccer championship and the world baseball classic as we tap into best practices to help you maximize audience reach and the commercial value of live events. You’ll learn about new digital tactics and technologies that broadcasters are using to cover major sports events on social media, OTT platforms, and apps.
4) The awards.
The NAB Product of the Year Awards ceremony will be the event's highlight, recognizing those who have made outstanding contributions to the industry and an opportunity to honor and celebrate successful entrepreneurs and cutting-edge technology. There are many other awards waiting to be claimed by ground-breaking content creators and innovative streaming service companies, for example, the PILOT Innovation Challenge, recently won by iconik, Backlight’s MAM solution.
5) Connecting with our customers.
We love seeing our customers outside of the business setting and connecting with them on a personal level. The NAB Show provides many opportunities for Backlight to meet with our customers and partners and hear what they’re working on, their challenges, and their goals. These conversations set the pace for the rest of the year and give our team inspiration as we develop our roadmap. If you have something you’d like to chat about, book a meeting with us.
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NAB 2023 promises to be an exciting event for anyone in the video and broadcasting industries. There's something for everyone, from networking opportunities to educational sessions and product demos. If you want to learn more about how Backlight can help solve your video challenges, we'd love to meet with you at NAB. Book a meeting with us today to learn more about our services and how we can help you succeed in this rapidly-evolving industry.